Drag site icon to your taskbar to pin site. Learn More

DRIFT Named Official POV Camera of MMP

Tuesday, January 10, 2012
Miller Motorsports Park
Miller Motorsports Park has signed an agreement with DRIFT that names DRIFT as the Official Point-of-View (POV) Camera of Miller Motorsports Park.

DRIFT is a London-based company that manufactures and markets a wearable Point-of-View camera offering consumers wide-angle recording capabilities to capture all their adventures and activities. Designed with smart real-life use features, it is highly recommended by specialists in outdoor sports, motorsports and snow sports. DRIFT captures the action from every individual’s point of view and offers easy ways to share and relive the experience with friends and family.

Under the terms of the agreement, DRIFT will provide POV cameras that will be mounted in all vehicles utilized in MMP’s Ford Racing High Performance Driving School, Ford Racing Boss Track Attack, Yamaha Champions Riding School, Wide Open Utah and MMP Off-Road School. In addition, all vehicles will display signage displaying the DRIFT logo. Also, DRIFT will sponsor MMP’s YouTube page and will be an entitlement sponsor of MMP’s second annual BigM Weekend Superbike Super Celebrity Mega Kart Challenge, a celebrity kart race that kicks off MMP’s annual visit from the FIM Superbike World Championship on Memorial Day weekend, May 26-28. DRIFT will also have a retail presence at the Miller Kart Track.

“We are very pleased to welcome DRIFT as the Official POV Camera of Miller Motorsports Park,” said John Larson, General Manager of Miller Motorsports Park. “Their outstanding products and innovative management make them a perfect partner for us, and will allow us to offer a better experience for our guests. We look forward to a long and mutually beneficial relationship.”

“Miller Motorsports Park is a world-class facility with a diverse offering in training programs,” said John Rounds, Vice President of Global Sales and Marketing for DRIFT. “DRIFT is very excited to be partnering with the Miller team and to have been chosen as the point-of-view camera to capture the excitement and share it around the world.”

For information regarding Miller Motorsports Park, visit the track’s website at www.MillerMotorsportsPark.com or call 435-277-8000. For more information on DRIFT, visit their website at www.DriftInnovation.com
 

Login or sign up to comment.