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Matco Tools Cancer Awareness Campaign

Friday, September 14, 2012
Matco Tools
The Matco Tools family is full of strong women—distributors, technicians, employees and wives, many of whom are battling or have survived breast cancer. In honor of these women, Matco Tools is launching its Tools for the Cause campaign to raise money and support for Susan G. Komen for the Cure. Starting in the month of October, the company will raise money and promote awareness through breast cancer focused initiatives.

Starting on October 1 through September 30, 2013, for each product purchased from a list of selected items, Matco will donate 15% of the sale, with a guaranteed minimum donation of $100,000 USD to Susan G. Komen. Matco will also show its support by turning the outside of its headquarters and marketing materials pink for the month. In addition, through the end of the year, Antron Brown, Matco’s top fuel pilot and crew, will join the fight with a specially designed pink Matco car, and distributors across the country will have the opportunity to show their support with promotional signage, limited edition gear and more.

According to Susan G. Komen for the Cure, in 2012, it is estimated that among U.S. women there will be 226,870 new cases of invasive breast cancer, and 39,510 women will lose the fight. Komen is the largest source of nonprofit funds dedicated to the fight against breast cancer in the world and has invested more than $2 billion in fulfilling its promise to find the cures and end breast cancer forever. Matco’s Tools for the Cause campaign will provide additional funds towards the search for finding the cures.

“Matco Tools has many personal ties to breast cancer at every level of the organization. We are proud that our company can give back and donate profits to such an important organization,” said Tim Gilmore, president of Matco Tools. “Komen is a great partner that’s doing remarkable things in the community to raise awareness, provide treatment and support survivors.”

“We are delighted to partner with Matco for this campaign. Employees at Matco know firsthand the effect breast cancer can have on an individual or a family—even on their own company! The Tools for the Cause campaign takes the passion of Matco and its employees and turns it into a way for people across the country to make an impact in the fight against breast cancer,” said Dorothy Jones, vice president of marketing at Komen.

About Matco Tools
Matco Tools manufactures, distributes and services premium quality automotive equipment, tools and tool storage for the professional technician. The company has more than 60 years of national brand experience in the automotive equipment industry and a vast product line of more than 13,000 of the highest quality, innovative tools and accessories. The company’s franchise offering has no initial franchise fee, monthly royalties or advertising fees. Initial corporate and ongoing local training create and build outstanding value for the franchisee’s business. For more information on Matco Tools products or franchise opportunities, visit
www.matcotools.com.  

About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer. Today, Susan G. Komen for the Cure works to end breast cancer in the U.S. and throughout the world through ground-breaking research, community health outreach, advocacy and programs in more than 50 countries. Visit komen.org. Connect with us on Facebook and Twitter.

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