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Running on Fumes

Brad Pitt on Motorcycle & Industry Bailout

Friday, December 19, 2008
It’s no secret that Brad Pitt loves motorcycles. He is one in a long list of celebrity riders that stretches back to the beginnings of film and motorcycles themselves. Now it appears Pitt is getting a new ride in his garage, a Ducati Monster 1100S, given as a gift from none other than his stunningly gorgeous wife, Angelina Jolie.

Imagine Mr. Pitt rolling over in bed one morning to see Mrs. Smith/Laura Croft smiling as she wiggles a new key in his face. “Darling, I bought you that motorcycle you mentioned reading about on www.motorcycle-usa.com.”

“Gee, thanks Ange. Wow, it’s even the S model with Ohlins suspension, just like I wanted!”

Sure, Pitt is a humanitarian, he’s single-handedly rebuilding a neighborhood in New Orleans. He’s starred in some pretty good films too. But doesn’t thinking about how good he has it make you want to punch him right in the face, Fight Club style. Damn you Tyler Durden, damn you all to hell!

Interestingly enough, Ducati is getting a keen product placement during the holiday movie season with fellow Hollywood gazillionaire Jim Carrey. But it’s not the Monster 1100S getting screen time, as Carrey pulls an out of control wheelie on the Hypermotard in his latest comedy Yes Man. (Ducati Hypermotard Featured in Film Yes Man)

Yet the best motorcycle product placement shot of the season would have to be in the upcoming Pitt film, The Curious Case of Benjamin Button. Based on an F. Scott Fitzgerald short story, the premise is the title character, played by Pitt, ages in reverse. Finding his youth and vigor, Pitt (Button) rides what appears to be an Indian motorcycle. Sure, we’ve only seen it in the trailers (film doesn’t come out until Christmas) but it’s a memorable image – Pitt posing helmetless with leather jacket and aviator shades on a classic Indian.

It’s a product placement for the industry itself! In fact, Pitt’s ride could end up being a one-man economic stimulus package for the motorcycle industry. Imagine how many sales will be spurred by the shrewd husband, who after the long objections from his wife will, after seeing the film (please wait a couple days for subtlety, but not too long), casually bring up the idea of “getting that motorcycle I always wanted.”

Instead of the usual “absolutely not” perhaps there will be a long pause with closed eyes: She can see Pitt now on that motorcycle – hot and heavy, bodice-ripping romance thoughts flood her cerebral cortex…

When she opens her eyes, the fact that you look worse than one of the fat dudes from the innumerable fat dude/hot actress TV sitcoms is temporarily blocked. The seductive power of Pitt is so strong that she murmurs “yes” and before she comes to her senses, you’re pulling into the drive on that brand new bike. Never mind the image of Pitt on the Indian and you on your ride is like comparing the Mona Lisa to a five-year-old fingerpainting. All the Mrs. has to do is close her eyes…

Thanks to Brad Pitt, it’s a win-win for everyone. 

Benjamin Button











Post Tags: brad pitt, hollywood motorcycles
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Comments
dw -Brad's bike December 28, 2008 02:09 AM
aaron - watch the movie before calling anyone a fool. Trailer shows a shot from when you first see Brad riding - an Indian. Rest of the time, he rides a Triumph. A real Triumph with RHS shift. First shot where he rides up driveway and brakes, it's all handful of front only. Probably didn't have the hang of left foot braking yet.
Triumph Justice League Rep -Incorrect Motorcycle Identification December 27, 2008 06:10 PM
Required action: -Eye examination -Manufacturer flash card practice -Review traditional engine configuration preference of well known marque's -Change article to be accurate
B -Your right December 22, 2008 12:41 PM
Aaron, you're right... I couldnt find a pic of the Indian shot.
aaron -Indian?!? December 22, 2008 12:25 PM
that's a triumph, fool!