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Running on Fumes

Troy Lee Designs on Olympics

Wednesday, February 17, 2010
Anyone else watching the Olympics? If so, maybe you caught the Women’s Snowboard Cross last night. It’s one of those sports only followed during the Olympics. Unless you’re a devout snowboarder, which I’m not.
Troy Lee is set to design for Rizla Suzuki MotoGP for 2010. Designing everything from the liveries for the teams bikes down to the team clothing and merchandise.
Troy Lee's namesake company is painting MotoGP bikes, breast casts of Supercross announcers and women's Snowcross Olympian helmets. What's next? Hot dog stands, fire hydrants, taxi cabs...

Anyhow, watching Women’s SBX and the American Lindsey Jacobellis is getting ready for her qualifying run when I notice her helmet, and its distinctive pink floral pattern.

“Man, that style looks familiar,” I thought to myself. Then I saw it, the Troy Lee Designs logo on the visor.

Talk about money well spent for the TLD crew – primetime network coverage. Not something anything motorcycle affiliated can boast really, since, uh… Help me out, what was the last motorcycle-related content featured on primetime network television?

That was the good news. The bad was Jacobellis soon crashed out of qualifying for the gold medal event. The same Jacobellis that crashed out of the SBX gold medal hotdogging the final jump during the 2006 games at Turino. Bad luck, for sure. Check out the footage at the NBC Olympic site
 
It’s the latest notable news blurb for the notable helmet designer. The TLD folks have also recently hooked up with the Rizla Suzuki squad in MotoGP, providing the team’s livery and race suit designs for 2010. And last week, in case you missed it, TLD lent painting inspiration for breast cancer awareness, decorating the busts of Supercross announcers Erin Bates and Ashley Phillips.

Wonder where the TLD logo will pop up next?
Post Tags: troy lee olympics, lindsey jacobellis troy lee
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