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Cruiser Blog

The Gunny, Cory, 'Bad-Ass Victory' at LB IMS

Monday, December 3, 2012
Riding Victorys with Gunny in Sturgis. Doesnt get much better than that.
The Gunny will be at the Victory Motorcycles booth this weekend for the Long Beach IMS where he is holding a Toys for Tots Saddlebag Challenge, so bring a new toy to the show to help the cause and receive a $5 discount on admission.
The Long Beach International Motorcycle Show is this weekend and Motorcycle USA can’t wait to check it out. Lots of buzzworthy stuff on the cruiser front, from the fourth round of the J&P Cycles Ultimate Builder Custom Bike Show to the debut of the “Indian Motorcycle Experience.” 

Victory Motorcycles will have plenty of stuff going on at the Long Beach IMS as well. First off, they’ll have the demo fleet on hand for anyone interested in riding a 2013 Victory Motorcycle. Secondly, the company will have plenty of star power on hand with appearances by spokesperson R. Lee Ermey and custom bike builder Cory Ness on the docket. The Gunny has been having a lot of fun in his role as Victory advocate and is a huge hit with fans as the tough-talking Gunnery Sergeant from Full Metal Jacket is an avid motorcycle rider. R. Lee is conducting a Toys for Tots Saddlebag Challenge, too, so bring a brand new toy to the Victory booth to help bring a little joy to a deserving child this holiday season and get a $5 discount on admission to boot.

Ness has been showcasing his talents on Victory Motorcycles for years, putting his custom touch to the 2013 Victory Cross Country Tour this year. While we’re certain he’ll be at the show promoting this platform for Victory, word is he’s been busy lately on a new project as well so we can’t wait to see what Cory’s been up to.

Victory is also in the midst of a marketing campaign called “Embrace Your Dark Side.” Last year it debuted the Hard-Ball at the Long Beach show, while this year they are prepared to reveal the “latest bad-ass bagger from Victory Motorcycles with new factory custom paint.” The company is running a Facebook campaign right now and if they reach their goal of 215,000 fans by 12/7, they’re going to launch the giveaway for the bagger with the factory custom paint. Based on the words “factory custom,” we’re assuming this bike will be a limited production bagger comparable to the Ness Signature Series, but we’ll know for sure come Friday when we hit up the Long Beach IMS for media day. Look for a full report on the show next week.
Post Tags: Victory Motorcycles, The Gunny, R. Lee Ermey, Long Beach IMS, Long Beach International Motorcycle Show
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