To the Quail w/ British Customs n Why We Ride
Wednesday, May 14, 2014
Tomorrow we have the tremendous opportunity to embark on an incredible ride to one of our favorite functions.
It starts bright and early in Gardena, California, at the headquarters of British Customs
. There we’re meeting up with James and Jason Panther, proprietors of British Customs, along with a group including Sarah Lahalih who will be our ride captain, Why We Ride
producers Bryan Carroll and James Walker, AMA Pro Road Racer Melissa Perris, Ron Benfield of Acorn Woods Communications with Triumph’s Larry Fletcher bringing up the rear as Chase Rider.
The Panther Brothers and Triumph are being kind enough to supply our entourage with some of their wonderful British Customs Triumphs, bikes like the Café Racer Deux Thruxton, “Dirt Bike” Scrambler, and Street Tracker Tribute.
Our first stop will be a visit to the crew at Deus Ex Machina
, the wonderful little surf and bike shop in Venice Beach. I’ve admired their work from afar but haven’t had the opportunity to visit their shop, so I’m stoked to hear we’ll be paying them a visit. After coffee and camaraderie at Deus, it’s back on the road for a blast up to Ventura to visit Iron & Resin
. Once again, it’s a place I’ve always wanted to visit but hadn’t yet had the chance to. Iron & Resin is similar to Deus in regards to the way they celebrate both surfing and motorcycle culture, offering great American-made apparel and gear. From there it’s back on 101 to Santa Maria Triumph for our next pit stop, then it will be time to ride one of my favorite stretches in the world, California’s historic Highway 1.
With the majesty of the California coastline on one side, rolling hills tanned by the sun on the other, we’ll be making our final pit stop at Hearst Castle before pushing up to our final destination, the Quail Lodge in Carmel. The ride will be chronicled on various social media channels like Facebook, Twitter and Instagram by us and British Customs under the hashtag #RideHistory
so be on the lookout for posts throughout the day.
The Quail Motorcycle Gathering and Ride is this weekend. We’re doing the Quail Ridee on a British Customs Triumph who later will be debuting their latest build at the Quail. Carroll and Walker are setting up a booth there to promote Why We Ride
and are sponsoring one of the prize categories at the show this year. I know Richard Hatfield and Lightning Motorcycle are debuting what they’re touting as the “World’s Fastest Superbike” at the Quail, too. The Castrol Rocket streamliner will be on display before it heads to the Salt this summer in its quest to break the 400 mph barrier on two-wheels. The list goes on and on as this year’s Quail promises to be the best yet.
Can’t wait to ride tomorrow. Hope to see some of you along the way at one of our stops or on the road headed to the Quail. Climb On! for the ride as I’ll be throwing up Twitter posts throughout the ride and from this weekend’s Quail Motorcycle Gathering.
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