Supercross Posts Impressive Numbers
Thursday, June 2, 2011
Monster Energy Supercross enjoyed large crowds in 2011.
Fans didn’t fail to recognize that 2011 provided some of the best racing in Supercross
history, and they flocked to stadiums across the tour. Feld Motorsports is pretty pumped on the deal as spectator growth not only pumps money into the bank, but is an indicator of the sport’s health. Things were great this year and hopefully will continue in 2012.
Feld recently sent out a press release about the season attendance numbers. Here are some snippets.
“Overall live-event attendance was up 5% from 2010, bringing the yearly total to 775,000 fans. More than 300,000 fans attended the pre-race pit parties with 135,000 fans taking advantage of the Monster Energy Pit Pass recycling program, driving pit party attendance up 32%.”
When fans couldn’t purchase a ticket, they tuned in to the most comprehensive television package to date. That includes fans from around the world. Australia saw a 66% increase (thanks, Reed!).
“Complementing the live-event attendance was the 24% increase in television rating on SPEED. This year SPEED added an additional two live broadcasts, bringing the total to eight live races. In addition to the 25 hours of live television, SPEED provided more than 90 hours of programming. CBS Sports provided nine hours of network coverage that yielded a 21% increase in ratings this season.”
Monster Energy Supercross used social media to its advantage as well.
“Facebook “likes” grew to 650,000 this year, posting a 915% growth. Similarly, Monster Energy Supercross’ Twitter followers grew to nearly 15,000, posting a 285% increase.”
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