Drag site icon to your taskbar to pin site. Learn More

Mud in Your Eye

Damzl Clothing Sells in PacSun

Thursday, April 16, 2009

Now the ladies can find some moto flavor in their favorite SoCal PacSun store.
It used to bug the hell out of me to see Fox Racing casual wear sold in the mall. I always felt like Fox was a little overplayed anyway, personally preferring its spin-off sister company, Shift Racing, for its enthusiast core. But the mall thing really pissed me off.

I felt like it took away all validity of using moto brands as a way to identify yourself and other riders. Knowing that geeks who haven’t come any closer to experiencing a dirt bike than their vibrating Nintendo controller were running T-shirts and hats once reserved for two-wheeled brethren was embarrassing. It took a long time, much longer than it should have, to understand that it’s really a display of marketing muscle.

Most companies in our industry would probably give an arm and leg to have their product distributed through hip, mainstream outlets like Zumiez or Pacific Sunwear. Well, another moto company will join the likes of Fox, Skin Industries and Metal Mulisha on the over-crowded shelves of PacSun, but this company is different in that it caters specifically to women. Damzl has released eight new T-shirt designs which will be featured in select PacSun stores in California and Arizona. The vast majority are based in Moto Mecca, SoCal, which can means two things if you live in the affected areas of the Golden State. Either you find the fresh, new digs for your spring wardrobe or a lot of poser chicks are going to be really happy.

Participating PacSun Locations:
Brea Mall
Montclair Plaza
Cerritos Mall
Irvin Spectrum
Riverside, Tyler Mall
Third street Promenade, Santa Monica
The Grove at Farmers Market
Santa Ana Main Place Mall
Glendale Galleria
Block at Orange
Westminster Mall
Arrowhead Town Centre Mall in Glendale AZ
Post Tags: Fox, Metal Mulisha, Skin Industries, Zumiez, PacSun
Follow on Google Plus Follow JC Hilderbrand on Google+
Blog Archive
2012
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2008
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

Login or sign up to comment.

Comments
krishele -nice November 30, 2009 08:17 AM
love the shirts were can i get one
Thomas -Malls April 17, 2009 07:02 AM
Don't worry, all the malls and many retail chains are going out of business anyway. Soon there won't be any retail stores for these guys to put our moto gear into anyhow. Breaks my heart.
Lyle -Yep! April 16, 2009 09:31 AM
You're hilarious JC! I couldn't agree with your opinion more!!
Tim B -Fox April 16, 2009 09:15 AM
I love Fox and don't see how it's overplayed, but that's just a personal opiniion. I used to hate Shift because Emig wore it. Now I like it. It also bugged me to see Fox stuff in the mall because the stoner PacSun regulars, who know nothing about dirt bikes, were posing in Fox gear. But it also made me happy that this little "niche" brand had made it big time. The problem is the Fox stuff sold at PacSun is HORRIBLE in quality. Around here I don't see much Fox gear in PacSun anymore.