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MIC Touts June 18 Ride to Work Day

Friday, June 15, 2012
Motorcycle Industry Council
If you notice less traffic congestion on Monday, you'll most likely be able to thank the thousands of commuters everywhere who will be ditching their cars, trucks and SUVs and riding their motorcycles or scooters to work for the 21st annual Ride To Work Day on June 18th. According to the Ride To Work organization, Ride To Work Day has been organized annually since 1992 to increase public awareness of motorcyclists; promote the use of bikes as safe, fun and reliable methods of transportation; and increase motorcycle safety.

The Motorcycle Industry Council and the Motorcycle Safety Foundation are joining in by encouraging their own employees to participate. In fact, the associations are even encouraging staffers to take the longer, scenic route to and from work on Monday, and to take their time locating a cool, relaxing motorcycle-friendly spot for lunch amidst the concrete jungle of Irvine, Calif., where the MIC and MSF are headquartered.

"Obviously this is an event we support whole-heartedly," said MIC President and CEO Tim Buche. "Even though so many of our employees are long-time enthusiasts and already ride to work regardless of the date on the calendar, we're providing our staffers with extra commuting time and free lunch on Ride to Work Day. Our goal for Monday is to be seen enjoying our motorcycles, morning, noon and night by everyone, especially those stuck in traffic. We also encourage other organizations to do what they can to help ease traffic congestion and promote motorcycling and safety."

According to the MIC, there were more than 11 million motorcycles in use in the U.S. in 2009, operated by more than 27 million riders.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.

The Motorcycle Safety Foundation promotes safety through rider training and education, operator licensing tests and public information programs. The MSF works with the federal government, state agencies, the military and others to offer training for all skill levels so riders can enjoy a lifetime of safe, responsible motorcycling. Standards established by the MSF have been recognized worldwide since 1973.

The MSF is a not-for-profit organization sponsored by BMW, BRP, Harley-Davidson, Honda, Kawasaki, KTM, Piaggio, Suzuki, Triumph, Victory and Yamaha. For safety information or to enroll in the RiderCourse nearest you, visit www.msf-usa.org or call (800) 446-9227.

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