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MIC Launches Third Annual 'Revive Your Ride'

Friday, October 4, 2013
Motorcycle Industry Council
This fall, customers across the country can win gift certificates worth up to $2,500, courtesy of Revive Your Ride! sponsored by the aftermarket members of the Motorcycle Industry Council. The latest Year-End Giveaway starts Nov. 1 and runs through Dec. 31.

“The Motorcycle Industry Council’s aftermarket members are providing participating retailers, at no cost to them, gift certificates for 13 winners,” said MIC vice president Cam Arnold. “It is a simple win-win for both customers and participating dealerships, who can benefit from the increased floor traffic during this promotion.”

To enter the giveaway, customers simply visit a participating retailer to obtain the dealer’s unique code. A list of participating retailers can be viewed by visiting ReviveYourRide.org and clicking on the Participating Dealer Locator tab. After obtaining the dealer’s code, customers visit ReviveYourRide.org to enter the code and complete the online entry form.

One grand prize winner will receive a $2,500 gift certificate to be used at the retailer where he or she registered. Ten $1,000 gift certificates and two $500 gift certificates will also be awarded.

The dealership with the grand prize winner, and a participating dealership chosen at random, will both win a Revive Your Ride! Party Package that includes catering up to $1,000, plus $200 for a DJ and/or decorations, and eight $100 gift certificates as door prizes for dealership guests, courtesy of the MIC aftermarket members. Winners will be notified after Jan. 25, 2014.

Dealers can learn more about the program and how to sign up for this free promotion by visiting mic.org and clicking on the Revive Your Ride! logo at the top right of the screen. The deadline to register as a participating retailer is Dec.1.

Dealers who previously participated in Revive Your Ride! are already pre-registered for the Year-End Giveaway, however a dealer can confirm participation by checking ReviveYourRide.org, emailing RYR@mic.org, or by calling 949-727-4211 ext. 3045.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, business advisories and forecasts, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.

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