The stereotypical shot of biker babes with ass-less chaps straddling a Harley and bikini-clad beauties posing over motocross bikes remain ever-present in our industry. But, there’s plenty of real-world women out there who would rather don leathers or chest protectors and actually twist that throttle with a purpose. Women riders are an increasing segment of the motorcycle market, and manufacturers are taking big notice. The 5th AMA International Women and Motorcycling Conference is taking place this week Wednesday through Saturday in Keystone, CO.

Why in the world would we want to hold a women’s conference? Because the Motorcycle Industry Council has found that the fairer sex makes up nearly 13% of all motorcycle and scooter markets. Karen Davidson, Leslie Porterfield, Deborah Gray, Lois Pryce and Leslie Prevish will be on hand to speak with Red Bull Honda’s Ashley Fiolek headlining the presentations. Vendors will be presenting their lady-friendly wares and seminars are scheduled throughout the week. Don’t forget, this is still about riding, so the OEMs will be hosting demo rides and organized group outings are planned as well. 

Harley-Davidson and Buell are the presenting sponsors, so make sure to sign up and check it out. Registration is required once you get to Keystone, but don’t think that just because you pee standing up means you’re left standing around. Go support our sisters in arms and see just how big of an impact the opposite gender is having on our sport.