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MIC Wants You to Revive Your Ride!

Friday, November 20, 2009
It’s hard economic times right now, and the motorcycle industry is hurting too. So the MIC (Motorcycle Industry Council) has launched its first industry-wide promotional campaign to help, dubbed Revive Your Ride!

Revive Your Ride!
Riders, the MIC commands you: Revive Your Ride!
The Revive Your Ride! campaign aims to put riders in dealerships the way Black Friday gets soccer moms in mall parking lots. With an industry wide theme, style and design, the idea is to get all powersports dealers on the same page and unified. Dealerships can download logos and promotional materials for free at www.mic.org/reviveyourride.

Motorcycle sales are down. Plummeted is a better term. So the name of the game is increasing floor traffic by encouraging riders to kit out the bikes they already have. Ergo, Revive Your Ride! MIC Board of Directors member and president of Kendon Industries, Inc, Frank Esposito explained further in a PR announcing the campaign:

"The theme Revive Your Ride! can mean accessorizing the motorcycle you already have, pulling a machine out of the back of the garage and putting it back on the road or trail, getting some overdue service done, sizing up some fresh riding gear, and, yes, it can mean a new bike or ATV too. The unified theme, style and design, if used by many dealerships, repeatedly, can collectively cut through today's marketing clutter. We want a clear message to customers that regardless of how much they have to spend, now is the best time to visit their local motorcycle dealer, aftermarket outlet or service shop. The product selection is great right now, the deals are generous and there is plenty of expert dealership staff to help."

The MIC is thinking big, with hopes that campaign can kick start sluggish sales, giving the industry a much-needed shot in the arm.

"It's built so dealerships can make it work for themselves and make it work for their customers - the ones they already have and the ones they want to gain. It's free for everyone to use as they see fit, and we hope it's adopted by many. We think that Revive Your Ride! can offer a marketing boost and help do for powersports retailers what the Superbowl, Thanksgiving and Presidents, Memorial and Labor Day sales events help do for department and grocery stores," said MIC board member Eric Anderson.

A number of outlets are spreading the word to promote the new campaign, including media and MIC member agencies. Included in both groups is the best online resource for motorcycle news and motorcycle reviewsMotorcycle USA.
Dealer Locator

A full list of early participation MIC members is below:
Motorcycle USA
Advanstar
Dealernews
GE Money
Kendon Industries
Parts Magazine
Powersports Business
Schiefer Media, Inc.
The Creative Works
Vroom Network

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Comments
Zippy -one thing to buy.  November 24, 2009 03:23 AM
I will splurge on Sarah Palins book! I may net need it too stay alive...only sane!

Having said that, ALL the polls indicate a big move towards fiscal conservatism in the next election. Note; I did not say Republican or Deomcrat, I said Conservative.

Hopefully I can pickup a new bike 2012!!
Tac -+1 Zippy  November 23, 2009 09:56 PM
I have to go with Zippy on this one. The current administration clearly sees my hard earned $$ as something they are entitled to. So, my spending will be curtailed until such time as we get someone in the Whitehouse and Congress that understands it is My $$ and they should use as little of it as possible.


Zippy -Never gonna happen.  November 20, 2009 01:28 PM
You will never convince me of what you believe. Nor me, you. On the good side I picked up my new surfboard the day after the election (it had already been paid for) and I have cut my dicretionary spending %90 since that day.

I have paid off $10,000 in debt and will scrimp and save and not spend unless it keeps me alive. I will pick up my new motorcycle the day after Ovomit leaves office.

Having said all that, lets just move on.
EAB -Wow...I must have missed something  November 20, 2009 01:02 PM
Things were going so swimingly in the metro Detroit area as well as other manufacturing dependent communities until Obama got in office. Seriously, Zippy, please put the cup down and step away from the radical right wing Kool Aid....
Zippy T. Pinhead -Spending Money  November 20, 2009 12:43 PM
Most folks I talk too feel as I do. We will start spending money again when this marxist extremeist is out of office. Personally, I want as many people as possible out of work and mad at the government for the next two election cycles.