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Dainese Unveils 2010 Motorcycle Gear

Thursday, January 28, 2010

Dainese’s D-Store is the one-stop shop for all motorcycle riding safety and apparel needs. For 2010 they have loads of new and improved products.
Premium Italian motorcycle safety and apparel brand, Dainese, opened the doors to its huge Orange County, California D-Store to showcase what’s new for twenty-ten. As always, Dainese offers a mind-boggling assortment of riding gear for virtually every riding segment. From professional road racing to off-road and everything in between, Dainese’s wide range of product offers something for any and every motorcyclist.
 
Highlighting the new collection is its revolutionary D-Air road racing suit. In development for the last few years, the suit features a fully integrated and electronically controlled airbag designed to protect riders in case of a crash. The suit was worn last season by MotoGP riders Valentino Rossi and Jorge Lorenzo. Production versions haven’t been released but one can expect the feature to be offered as an option in its new custom suit fitment program. Other advancements come in the form of its Kangaroo hide suite option and new anti-bacterial material lining.
 
Also new is the modular Thorax protection system. The system is comprised of individual body panels that are designed to disperse the energy of an impact with another object. Each piece is anatomically shaped to fit the torso of both male and female riders. Prices start at $69 for the Thorax Lady chest plate and increases to $399 for the complete Jacket Wave Pro.
 


Dainese unveiled its new D-Air road race suit. Expect production versions this fall.

A variety of newly designed leather jackets were also introduced including the $599 Freddie and $649 Retro Pelle jackets. The Freddie Pelle was inspired by 1985 250cc and 500cc World Champion Freddie Spencer and features shoulder and elbow armor within a traditional short-at-the-waist sport cut. The jacket comes in two bold colors - orange/yellow and red and an additional traditional grey/white/black colorway.
 
The Retro Pelle features a hybrid split vintage leather design, shoulder and elbow protection and a similar sport-oriented cut. The jacket comes in three classic colorways. A ladies’ version is available. Additionally both coats, as well as the Freddie, use an innovative 3D bubble liner that is said to keep the temperature within the coat more comfortable.
 
For those riding in wet climates the $469 Shotgun D-Dry jacket mixes fabric breathability while maintaining a water tight seal while riding in damp conditions. The jacket also uses Dainese’s propriety Mugello stretch material that keeps it in place while riding. Similarly to the leather racing suits, it uses the same bacterial-resistance liner.
 
Sister company, AGV is offering a new more streamlined performance street/road racing helmet, dubbed the T2. The helmet is one level below its top-of-the-line GP Tech lid and replaces the Ti Tech model. It features an upgraded ventilation system and comes in seven sizes (XS-XXXL) with a wide variety of solid colors ($449) and graphics ($499). Cool replicas ($549) include a Barry Sheene, Angel Nieto, and a Giacomo Agostini model.
 
AGV will also be partnering with Diesel, a high-end fashion company offering aviation-inspired half-helmets aimed at urban and scooter riders. The $242 helmets come in five sizes (XS-XL) and three military-type colors. The helmet features a removable flip-up visor in four different colors (clear, amber, yellow, and smoke).
 

Honda Red Bull Supercross and Motocross rider Davi Millsaps is rocking the new AGV AX-8 off-road helmet.

Lastly, it introduced two new off-road helmets. The AX-8 and MT-X will be worn by motocross riders Travis Pastrana, Davi Millsaps and Ashley Fiolek. It features a very angular futuristic shape and is exceptionally lightweight.
 
Dainese’s riding apparel typically offers a slender cut which necessitates trying it on to ensure proper fitment. Fortunately, one of the neatest things about its flagship brick and mortar D-Store is being able to physically try on any of its products before you make your purchase. Furthermore, the store has various motorcycles on display which allow you to sample the product aboard a bike for a better idea how it will work on your own machine.
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Comments
SAS -Made in "Who Cares"  January 29, 2010 02:46 PM
Outsourcing sucks balls but many companies are faced with this one problem. Outsource and survive or Keeps jobs in the US and Die!! We all know us Americans can't survive on a 100+K salary!! **sarcasm** Ultimately a product is judge by frontend Design and backend Quality Control.
Desmolicious -Tunisia better than China?  January 29, 2010 02:25 PM
I don't know that Dainese will be lowering prices. After all, if Icon can sell their craptacular MADE IN CHINA top end jackets for $650...
Trevor -Agreed  January 28, 2010 07:21 PM
I said the same thing when I read the news release. Bastards!!
Dunk -Suck it  January 28, 2010 10:23 AM
I will not buy their products because of the decision the outsource everything to Tunisia. I'm sure they will lower the price now do to the cheaper operating costs. My job has been sent to Korea and India.