Quarter 2 sales data from the Motorcycle Industry Council show motorcycle sales are still down for 2010. Total motorcycle and ATV sales from January through June are down 18.3% compared to the same six-month period in 2009, which was itself 41.9% down from 2008 totals. Accounting for two-wheeled sales alone, the decline is less precipitous at 14.7% with 254,382 units sold year-to-date compared to the 298,324 sold in ‘09.
While overall the market is still in decline, in some sectors still by double-digit rates, isolating Quarter 2 sales for ’10 and ’09 the percentage drop year over year has lessened across all riding genres.
On-Highway motorcycles, which include all street-legal bikes minus dual sports and scooters, report 181,542 units sold compared to 212,129 at the same time last year for a drop of 14.4%. Comparing Q2 sales alone and it’s a 9.7% drop (115,220 to 127,553).
Scooter sales, which plummeted 59% in 2009 after a boom year in 2008, are down 12.2% year-to-date.
Off-Highway vehicles and dual sports, which actually sported a promising sales growth in March to end Q1, were unable to continue the trend and are year-to-date down 14.4% and 10.5% respectively. However, the dual sport category (which is less than a tenth of the total On-Highway volume) appears to be the closest segment to stabilizing with just a 3.8% drop in quarterly sales compared to 2009.
ATV sales show the sharpest decline of any segment, with year-to-date sales down 24.6% and Q2 numbers at virtually the same rate (23.8%).
2010 MOTORCYCLE SALES YTD JAN - JUN
|
2010 YTD Sales |
2009 YTD Sales |
% Change |
| Totals: |
379,796 |
464,748 |
-18.3 |
| ATVs: |
125,414 |
166,424 |
-24.6 |
| Scooter: |
14,122 |
16,079 |
-12.2 |
| On-Hwy: |
181,542 |
212,129 |
-14.4 |
| Dual: |
14,045 |
15,700 |
-10.5 |
| Off-Hwy: |
44,673 |
54,416 |
-17.9 |
| Motorcycle Totals: |
254,382 |
298,324 |
-14.7 |
2010 MOTORCYCLE SALES QUARTER 2
|
2010 Q2 Sales |
2009 Q2 Sales |
% Change |
| Totals: |
227,365 |
266,666 |
-14.7 |
| ATVs: |
68,539 |
89,969 |
-23.8 |
| Scooter: |
9946 |
10,757 |
-7.5 |
| On-Hwy: |
115,220 |
127,553 |
-9.7 |
| Dual: |
8736 |
9078 |
-3.8 |
| Off-Hwy: |
24,924 |
29,309 |
-15.0 |
| Motorcycle Totals: |
158,826 |
176,697 |
-10.1 |
2010 MOTORCYCLE SALES QUARTER 1
|
2010 Q1 Sales |
2009 Q1 Sales |
% Change |
| Totals: |
152,431 |
197,249 |
-22.7 |
| ATVs: |
56,875 |
76,455 |
-25.6 |
| Scooter: |
4,176 |
5,322 |
-21.5 |
| On-Hwy: |
66,322 |
84,576 |
-21.6 |
| Dual: |
5,309 |
6,020 |
-11.8 |
| Off-Hwy: |
19,749 |
24,876 |
-20.6 |
| Motorcycle Totals: |
254,382 |
298,324 |
-14.7 |