Sales data from the Motorcycle Industry Council (MIC) shows a continued 18.3% drop in annual sales for 2010. The quarterly sales data claims 555,440 total units sold year to date, compared to 679,806 units from the same time last year. The 18.3% decline is identical to the overall totals in the January through June second quarter report.
On-highway motorcycles sales, which is the largest segment of the report, continues a 14.3% decline with its 265,095 sales down 44,327 units from last year. Scooters sales are down 10.9%, at 2856 units off 2009’s pace, though a slight improvement of the -12.2% of the Q2 report.
Off-road sales went in the opposite direction, worsening from already double-digit percentage losses in Q2. Off-highway sales through September were down 21.4%, with Q2 sales off 17.9%. Dual-sport sales showed a similar decline, down 13.8% through Q3 (-10.5% in Q2).
ATV sales were down 23.6% through September. It should be noted that Polaris Industries’ recent announcement of a large increase in sales, was fueled in large part by its side-by-side Ranger models. The MIC does not include side-by-sides in its ATV sales data.
2010 MOTORCYCLE SALES YTD JAN - SEP
|
2010 YTD Sales |
2009 YTD Sales |
% Change |
| Totals: |
555,440 |
679,806 |
-18.3 |
| ATVs: |
186,688 |
244,309 |
-23.6 |
| Scooter: |
23,432 |
26,288 |
-10.9 |
| On-Hwy: |
265,095 |
309,422 |
-14.3 |
| Dual: |
19,969 |
23,174 |
-13.8 |
| Off-Hwy: |
60,256 |
76,613 |
-21.4 |
| Motorcycle Totals: |
368,752 |
435,497 |
-15.3 |
