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Lyle Lovett & Kevin Schwantz Star in PSA

Friday, February 11, 2011
Ride for Kids Logo
Two superstars have joined forces to help children with brain tumors. Musician Lyle Lovett and motorcycle racing champion Kevin Schwantz star in a new public service announcement for the Pediatric Brain Tumor Foundation (PBTF) Ride for Kids.

“A big Ride for Kids thank-you goes out to Kevin Schwantz and Lyle Lovett,” said Ride for Kids National Director Kyle Clack. “To have two such well-known motorcyclists, each a ‘world champion’ in their profession, get together to make a real difference in children’s lives is truly a championship event!” 
 
An avid motorcyclist who has supported Ride for Kids since it came to Houston 20 years ago, Lovett has recorded several PSAs for the foundation.
 
Schwantz is also a major fan. Last year while managing American Honda’s Moto2 effort to benefit the PBTF, he took time to lead the Ride for Kids Lap of Champions at Indianapolis Motor Speedway.
 
The spot was filmed last month at Northwest Honda in Houston, with help from Love Advertising and Understand, Inc. It also stars a young brain tumor survivor named Garrett. Each day, 10 more children like him are diagnosed with a brain tumor, the deadliest form of childhood cancer.
 
Motorcyclists like Lovett and Schwantz are helping the Pediatric Brain Tumor Foundation change these children’s lives for the better. The PBTF has raised more than $61 million to date, making it the world’s largest non-governmental source of funding for childhood brain tumor research.

Video Courtesy Pediatric Brain Tumor Foundation:


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