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Rider Insurance Promotes Moto Safety Month

Monday, April 18, 2011
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Rider Insurance is joining with federal, state and local highway safety, law enforcement and motorcycle organizations in proclaiming May as “Motorcycle Safety Awareness Month”. By increasing safe riding and cooperation between motorists and all other road users, we can reduce the number of fatalities and injuries on our nation’s highways.

Nearly 50 percent of all motorcycles involved in fatal crashes collided with other types of motor vehicles. It is important to remember that motorcyclists are more vulnerable than those in other types of vehicles. Motorists should always look for motorcycles by checking mirrors and blind spots before entering or leaving a lane of traffic and at intersections. It is just as important that riders be visible to other motorists and obtain proper training and licensing, wear the appropriate protective gear, and always respect the rules of the road.

In recognition and support of Motorcycle Safety Awareness Month, Rider Insurance will be giving away hundreds of dollars a day in motorcycle safety apparel and motorcycle training courses throughout May on Facebook. The promotion will kick off at 10 am on May 1, 2011 and everyone who “likes” Rider Insurance’s page on Facebook is eligible to participate. Details can be found on the Rider Insurance website, www.rider.com and on the Rider Insurance Facebook page, www.facebook.com/pages/Rider-Insurance/66182707468.

Rider will also be introducing new “Watch for Motorcycles” decals and reflective helmet stickers. They will be available at the Rider booth at various motorcycle events and motorcycle dealerships throughout IN, MD, NJ, OH, PA, and WV free of charge. For event locations, go to www.rider.com/motorcycle_community/motorcycle-events.html and for participating motorcycle dealerships near you go to www.rider.com/accessDC/login.asp.

In addition to direct promotions, Rider will continue to support other individuals and organizations in their efforts to promote safety awareness through the Rider Insurance Bleiwise Family Foundation and general corporate donations and sponsorships throughout the riding season. If you are planning a motorcycle safety awareness event, please contact events@rider.com.

For more information on Rider Insurance or to get a quick quote, call 800-595-6393 or visit www.rider.com.

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