ROCKSTAR Energy Drinks has teamed up with Pepsi in a business arrangement that will see the soft drink giant distribute ROCKSTAR Energy Drinks. To help usher in the new business arrangement, ROCKSTAR and Pepsi threw a well-attended “Pep Rally” for about 1,000 people to help launch the partnership. The event was held at the L.A. County Fairgrounds in Pomona California, home of drag racing’s Winter Nationals.
The event showcased ROCKSTAR’s family of athletes and sporting activities with numerous off-road truck racing teams, freestyle athletes, surfers, skateboarders, and BMX athletes, and of course Team ROCKSTAR/Makita/Suzuki in attendance.
Team ROCKSTAR/Makita/Suzuki was in full attendance with Road Racing Team bikes of Mladin and crew, Dustin Wimmer’s ATV Pro Championship quad, and Chad Reed’s Supercross #1 RMZ-450 on display. Pepsi and ROCKSTAR employees enjoyed tours of team transporters and learned about the various Suzuki racing machines while enjoying the music, food and ROCKSTAR.
“This is a really fun event and a great way to launch our new distribution with Pepsi,” ROCKSTAR’s Marketing Director Mike Kelso said. “Pepsi provides industry leading customer service and is very aggressive. I think this new relationship is a perfect marriage that will benefit both of these fine companies. It’s also a good way to introduce the Pepsi people to our racing family, and all the various athletes who compete under the ROCKSTAR banner. We couldn’t be more thrilled.”
“Suzuki is proud to be a part of the ROCKSTAR family,” American Suzuki’s National Sales Manager Rod Lopusnak commented. “ROCKSTAR has been an important partner with Suzuki’s racing efforts for the past three years. We are happy to see their new alliance with Pepsi and are pleased to be able to bring attention to the ROCKSTAR brand through our racing efforts. To date, ROCKSTAR/Makita/Suzuki racing teams are at the front of the AMA Superbike, Supercross, Pro ATV, and GNCC Pro ATV championship series. We are happy to help provide this positive exposure to ROCKSTAR and all our program partners.”