Metzeler’s Sturgis Custom Bike Contest

May 11, 2009
Courtesy of the Custom Bike Association 
Metzeler Custom Bike Show Winner 2008
The winner of last year’s Metzeler Custom Bike Show stands with his winning custom motorcycle.


If it’s time for Sturgis, it’s time for the Metzeler Custom Bike Contest. Calling all amateurs and pros! If you’re an aspiring amateur or a practicing pro, this is the chance to showcase your latest build. Join Metzeler on Tuesday, August 4th, at Buffalo Chip for a signature event of the Sturgis Motorcycle Rally: the 7th Annual Metzeler Custom Bike Contest. This is the industry’s best V-twin custom-build competition, with sanctioned judges, huge prizes, and really cool trophies. Metzeler has partnered with the Custom Bike Association (CBA) to implement standardized judging procedures, elevating the competition to a whole new level of fairness and excellence.
MC’d by Ted Sands, the Metzeler Custom Bike Contest is the only CBA-sanctioned event at Sturgis this year, and the Metzeler Custom Bike Contest again offers the finest prizes at the rally: a trip for two to Sturgis 2010, feature story of the winning bike in American Iron magazine, appearance in Metzeler’s 2010 marketing materials, really awesome tires, merchandise and more. And don’t forget to stop by see the Michael Lichter’s exhibit: Rebel Rousers, and groove to the nightly concerts. And, earn the highest level of exposure for your custom creations.

Working in conjunction with CBA Master Judge, this year’s judging panel is a who’s who of American custom building, including Metzeler Custom Bike Contest spokesman Eddie Trotta, guest judge Chris Maida of American Iron, and more. Each judge brings years of experience to the task at hand: the battle for Best in Class and, ultimately, Best of Show. And you are invited to judge too in the ever-popular People’s Choice Award. New for 2009 is the addition of the Production class, joining the established classes of Upgrade Stage 1-3 classes for amateurs, Unlimited Chopper, Unlimited Custom and Old-School Bobber.

Metzeler is the official of the Legendary Buffalo Chip and you can upgrade your ride while on site. Also, we have a special VIP display which will include bikes from Dirico Motorcycles USA, inspired by rocker Steven Tyler and handcrafted by Mark Dirico… never know when we may have a surprise visit….it happened last year at our show!
The 7th Annual Metzeler Sturgis Custom Bike Contest is Tuesday, August 4th, 2009, at Buffalo Chip, “The Best Party Anywhere,” located at 20622 131st Ave, Sturgis. If you don’t know where it is, just ask anyone. The show is under a roof and so it happens if there’s too much sun or too much rain. There are also plenty of vendors there to meet your every-biker need.

Open registration starts at 9:00 a.m., doors open at 11:00, awards presentation begins at 5:00 p.m. For more information, including contest rules and registration forms, visit  Free admission.
For more than 100 years, Metzeler has met the rider’s toughest demands with unflagging innovation, setting the trends that others follow. Whether one is drawn to the longevity of its classic design or its uncompromising performance, Metzeler is chosen by more riders and builders than any other tire on the road, making it a true icon in the world of upgrade tires. For more information about the entire line of Metzeler products, visit