BMW S1000RR Superbike Priced at $13,800

July 15, 2009
Bart Madson
By Bart Madson
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Bashing away at the MotoUSA keyboard for nine years now, Madson lends his scribbling and editorial input on everything from bike reviews to industry analysis and motorcycle racing reports.

At the simple touch of a button at the end of the right handlebar  the rider is able to choose among various riding modes for all kinds of different conditions and requirements such as riding on the road  on a wet surface  or the race track.
The BMW S1000RR will retail in the US for $13,800.

Ever since news of it first broke, one of the biggest questions regarding BMW’s new superbike, the S1000RR, was what it would cost. Forget looks and performance for a minute, could the younger suberbike crowd have the means to afford a spendy BMW? Now we know, and the sticker shock isn’t as bad as some expected.

The BMW S1000RR will sport an American MSRP of $13,800. The new Beemer Inline-Four superbike is expected in BMW dealerships this December, with a pre-sale program in effect for riders wishing to secure their spot on the waiting list. Riders interested in the program are urged to visit their local dealer or for more information.

The S 1000 RR comes in the unmistakable design language and look of  BMW Motorrad. Asymmetries intentionally used in the design of the machine as well as the typical split of the front silhouette into two halves  the so-called Split Face  are design features characteristic of BMW Motorrad now also borne out proudly and distinctly on the new S 1000 RR.
The Race ABS and Dynamic Traction Control option will set BMW S1000RR owners back another $1480.

In addition to the base model, like all BMW’s, the S1000RR has options available, which include:
Motorsports Paint Scheme: $750 
   • Race ABS: $1000 
   • Race ABS & Dynamic Traction Control (DTC): $1480 
   • Gear Shift Assistant: $450 
   • Anti Theft Alarm: $395

The BMW S1000RR’s $13,800 MSRP rests between $800-1800 more than its Inline-Four Japanese rivals. 
    • Honda CBR1000RR – $12,999 
    • Kawasaki ZX-10R – $11,999 
    • Suzuki GSX-R1000 – $12,899 
    • Yamaha R1 – $12,490

Compared to its European superbike kin, however, the BMW S1000RR is a relative bargain. Even adding the $1480 ABS and traction control option – the BMW still retails for less than the Ducati, and well below the KTM and MV Agusta. 
    • Aprilia RSV1000R – $13,999 
    • Ducati 1198 – $16,495 
    • Ducati 848 – $13,995 
    • KTM RC8 – $19,499 
    • MV Agusta F4 RR 312 – $24,995

Troy Corser BMW S1000RR
The BMW S1000RR has struggled in its first SBK run, despite a former two-time champion at the helm in Troy Corser.

In its first year of development, the BMW S1000RR has struggled in its inaugural campaign of the World Superbike Championship with some flashes of promise with factory riders Troy Corser and Ruben Xaus at the controls. Even so, the Beemer has enjoyed great interest, with official debuts at Monza in Europe and Salt Lake City’s Miller Motorsport’s Park in the US.

The S1000RR has already generated sales interest too, with riders taking advantage of the pre-sale program.

BMW Motorrad USA Marketing Manager, Todd Anderson, expects many to use the program, saying in a press release: “We have had tremendous interest in this bike since it was first unveiled in Monza earlier this year. The S1000RR represents an entirely new dimension for BMW Motorrad and the sportbike segment. At this price, we expect a significant number of customers to take advantage of our Pre-Sale program. In fact, all of our first month’s production has already been sold through this program.”

Stay tuned to Motorcycle USA for more S1000RR news and information.

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