Brammo Shocking Barack Tour Ends

October 29, 2009
Bart Madson
By Bart Madson
Editor|Articles|Articles RSS|Blog|Blog Posts|Blog RSS

Bashing away at the MotoUSA keyboard for nine years now, Madson lends his scribbling and editorial input on everything from bike reviews to industry analysis and motorcycle racing reports.

The Brammo Enertia “Shocking Barack” tour concluded this week, with Enertia Lead Designer Brian Wismann and ad rep Dave Schiff riding from Detroit to D.C. on electric-powered motorcycles. The tour intended to contrast the earlier trip by the Big Three car execs during the economic bailout – except instead of taking private jets, the duo crossed during a three-week trek on the production Enertias.

The Brammo Enertia taps electric power  making it a green alternative - especially when sourcing renewable power  like solar.
The Brammo Enertia taps electric power, making it a green alternative – especially when sourcing renewable power, like solar or wind.

Readers can view the entire trip’s progress on So far, the Ashland, Oregon-based company didn’t succeed in dropping its electric motorcycle off at the doorstep at the White House, or score an exclusive audience with the President. But that’s not for lack of trying, literally buzzing the door bell at the White House gates. They’ve also attempted to drop off their ride at the Smithsonian and gain an audience with someone at the Department of Energy, without any takers so far.

The trip has generated attention, however, with the two Enertia riders greeted at the conclusion of their journey on the steps of the Capitol by an AP reporter and curious Congressional staffers who’d heard of the project. Also, the company’s CEO, Craig Bramscher, was invited to participate in an October 28th, Clean Energy Economy Forum.

Hosted by Energy Secretary Steven Chu, the purpose of the forum is to discuss energy alternatives, efficiency and jobs. A statement from the White House Office of Media Affairs announcing the event says:

“On Wednesday, October 28, Energy Secretary Steven Chu will host a Clean Energy Economy Forum with stakeholders from around the country at the Eisenhower Executive Office Building. Assistant to the President for Energy and Climate Change Carol Browner and other top Administration officials will also be featured speakers at the forum, which will include a focus on science, innovation, and job creation in the emerging clean energy economy.

A 12V plug is located in the top of where a gas tank would be in a conventional bike.
Detroit to D.C. with nothing but re-charges at wall sockets and a couple bucks of electricity.

“In addition to addressing those issues, the Administration officials will reiterate the need for a comprehensive energy plan that puts America back in control of its energy future and breaks a dependence on oil that threatens our economy, our environment, and our national security. They will also have the opportunity to answer questions from and get the perspective of business leaders who have first-hand experience creating jobs while contributing to American energy independence.

“The forum comes a day after President Obama announced the largest single energy grid modernization investment in U.S. history, funding a broad range of technologies that will spur the nation’s transition to a smarter, stronger, more efficient and reliable electric system. The end result will promote energy-saving choices for consumers, increase efficiency, and foster the growth of renewable energy sources like wind and solar.”

Stay tuned for a follow up with the boys at Brammo regarding their visit to D.C.

Facebook comments