Last Buell Motorcycle Rolls Off the Line

November 19, 2009
Last Buell motorcycle rolls off the assembly line.
Last Buell motorcycle rolls off the assembly line.

It’s the end of the line for Buell, literally, as the final of 136,923 motorcycles produced by the American manufacturer rolled off its East Troy assembly line. The announcement, sent through the Harley-Davidson newsline, announced the final bike in a terse paragraph:

“On October 30, a Buell Lightning XB12Scg rolled off the company’s East Troy, Wis. assembly line, the last of the 136,923 motorcycles built in the company’s 26 years of operation. Parent Harley-Davidson announced on October 15 that the Buell lineup of motorcycles would be discontinued effective December 18, 2009. Buell motorcycles will continue to be sold through existing dealers until inventory is depleted.”

Buell employees will now swell the ranks of our nation’s double-digit unemployment rate, but why did Buell get the axe?

“It’s the economy stupid!” is the simple answer. Yet as bad as the current economic downturn is (unprecedented, we’re told, in most of our reader’s lifetimes), healthy, robust companies don’t fall prey to the inevitable economic lows. Recessions, like predators, cull out the sick and the weak.

What do you, the readers, think spelled the end of Buell?

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