Feld Motor Sports is taking the art of freestyle motocross to a new level with its Nuclear Cowboyz project.
Fire, explosives, rock music, flashing lights, girls, dirt bikes and tire smoke. Somehow the folks at Feld Motor Sports gathered all my favorite things and put them under one roof. They’re calling it the Nuclear Cowboyz and its soon coming to an arena or stadium near you for 2010. This motorcycle show is unlike anything else you’ve ever seen. It synergizes the art of freestyle motocross, dance, music, and theatrics, and delivers it in a high-tempo choreographed performance.
The story revolves around X Games Gold medalist and World Freestyle Motocross Champion, Nate Adams, and his gang of apocolpyse surviving motorcycle riders named the Soldiers of Havoc. Adams battles antagonist and twice X Games Gold medalist Jeremy “Twitch” Stenberg, along with his true-life Metal Mulisha posse. The guys (and gals, dancers) battle back and forth in a series of theatrical dances and stunts on a modular stage designed to simulate a post-apocalyptic world, complete with take-off and landing ramps fashioned to look like decaying buildings and thrashed cars (think Terminator and Mad Max).
The concept is a breath of fresh air for a sport that has plateaued in popularity in the last few years. Anyone who has seen a freestyle motocross show can attest to how amazing it is to see these guys ply their trade. The problem is the format for this type of show and contest has been for the most part unchanged since the sport’s inception. Feld Motor Sports is hoping to take it to a new direction with the Nuclear Cowboyz show.
The Nuclear Cowboyz show brings together freestyle motocross, dance, and music and delivers it in a highly choreographed theatrical-style performance.
“How can we bring this sport in a new way, in a new presentation, to people all over the world?” asked Producer and Feld Entertainment CEO, Kenneth Feld. “And out of that came the idea of Nuclear Cowboyz. It’s a mix of performance art on motorcycles with music, and pyrotechnics, the most unbelievable lighting, choreography, and the greatest freestyle motocross riders in the world all in one place, at one time, in a way no one has ever seen before.”
“For me when I got the phone call and the script, then read everything, I was like ‘what do these guys really got going on?’ laughed Stenberg. “Then I show up the very first day of rehearsal and I walk in and I saw the ramp set, everything that I read on paper made sense.”
“This is fun,” continued Stenberg, when asked how he feels to be part of this new show. “We ride our bikes all year long. You may think this may be the easiest job but we actually get over it. It’s not actually as fun as everyone thinks [smiles]. And for us to come and have a show like this; to go out with your buddies and do the same tricks in choreographed parts; you got the dancing, you got the fire, you got the girls, you got the quad—you got everything. It pretty much hits every element of what we do. It’s more of like a lifestyle show for us and its fun.”
(Above) The stage has been built to reassemble a post-apocalyptic world. Seven tractor trailers will transport the stage on the 15-city U.S. tour. (Below) The cast is a who’s who of the freestyle motocross scene.
The supporting cast is a who’s who in the U.S. freestyle MX scene. Jim McNeil, Jimmy Fitzpatrick, Ronnie Faisst, Takayuki (Taka) Higashino, Todd Potter, Wes Agee, Beau Bamburg, Brian Foster, Dustin Miller, Jimmie McGuire, and Matt Buyten. Other cast members include certified trials riding expert, Geoff Aaron and ATV freestyle pilot, Derek Guetter.
The cast is led by renowned choreographer, Barry Lather who previously worked with singer Rihanna during her Girl Gone Bad Tour as well with ABC’s Dancing with the Stars. Former Supercross champion, Micky Dymond lends his expertise to the project as the chief Stunt Coordinator.
The troupe of riders will also be supported by a crew of hand-picked dancer’s aptly named the Nuclear Cowgirlz that are an integral part of the show. Other key performances will be provided by acrobatic experts whose repertoire includes stilt-walking and playing with fire.
A full-on dress rehearsal, consisting of two circa 45-minute performances, separated by an intermission got underway earlier this week at the L.A. Coliseum in Los Angeles, California. The performance, open to select guests and members of the media, was generally well received. I especially enjoyed the pyrotechnics, and some of the choreographed riding scenes, that appeared beyond difficult, not to mention the girls shaking their better half while twirling sticks of fire. Overall however the production still needs some fine tuning. Feld understands this and says that the project will be a work in progress with the production crew tweaking the format in hopes of making it more entertaining at every stop.
The Nuclear Cowboyz tour will travel across the U.S. in a 15-city tour, kicking off at Mellon Arena in Pittsburgh, Pennsylvania on January 2, 2010. For more information or to purchase tickets for the 2010 Nuclear Cowboyz tour visit www.nuclearcowboyz.com.
Check out this Nuclear Cowboyz video courtesy of Frank Hoppen.