Buell Liquidation Sale Begins Jan 28th

January 18, 2010
Bart Madson
By Bart Madson
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Bashing away at the MotoUSA keyboard for nine years now, Madson lends his scribbling and editorial input on everything from bike reviews to industry analysis and motorcycle racing reports.

It’s taken some time for the demise of Buell Motorcycles to sink in, but if there’s a final nail in the coffin it’s this: the Buell factory liquidation sale. A press release from the Michigan-based Liquid Asset Partners announced the sale, which begins January 28th at the East Troy, Wisconsin factory.
Buell Liquidation
Left out in the cold… Buell Motorcycles’ East Troy factory is headed to liquidation.

Open to the general public, everything’s up for grabs, including the company vans, trailers, handtools and manufacturing equipment. There’s even a Triumph Speed Triple and KTM Super Duke that, we assume, the Buell boys used for benchmark comparisons during product development.

Questions abounded since Harley-Davidson dumped the brand. Why not sell Buell, like H-D plans on doing to the recently-acquired MV Agusta? Is the recently formed Erik Buell Racing an attempt to keep the brand on life support until more favorable economic conditions warrant a return?

Now it looks like Buell is one step closer to dead-as-a-doornail dead. Check out the liquidation details in the PR below, courtesy of PR Web. And stay tuned for further developments in the Buell saga, which just does not seem quite finished to us…

Courtesy of PR Web

East Troy, WI – based Buell Motorcycles, a subsidiary of Harley-Davidson, has ceased manufacturing and starts it’s liquidation sale this January 28th. Grand Rapids, Michigan – based Liquid Asset Partners will run a liquidation sale for a period of 30 days to maximize the sale of vehicles & factory equipment from the State-of-the-Art facility. The liquidation event will be a historic chance for Motorcycle riders and fans to buy a piece of history and see the inside of the factory for the last time.

Buell Liquidation
The public will be able to place bids on such Buell items as hand tools and manufacturing equipment, as well as the firm’s test bike arsenal, including the KTM Super Duke below.
Buell Liquidation

The Buell Motorcycle Company, a subsidiary of Harley-Davidson, has ceased manufacturing motorcycles. On January 28th, 2010 Liquid Asset Partners, a Michigan liquidation firm, will begin the liquidation sale of vehicles and factory equipment from the State-of-the-Art facility. Over the past 26 years Buell has manufactured over 130,000 motorcycles and created avid fans worldwide. The liquidation sale will be a once in a lifetime opportunity for Buell riders and fans to view the inside of the factory and purchase the equipment used to make the high tech sportbikes.

“Buell had a great run as a quality American motorcycle with fans worldwide.” says Bill Melvin Jr., CEO of Liquid Asset Partners. “Buell spared no expense in making their beautiful bikes and in purchasing the factory equipment. There is a tremendous interest in the equipment and vehicles left in the factory and there are so many tools nobody will go home empty handed!”

The liquidation sale will start January 28th and run everyday for 30 days until everything is sold. Regardless of cost or loss, millions of dollars worth of equipment and tools will be sold directly on the factory floor. The Liquidation firm will be selling at enormous discounts, right from the start. Customers can buy tools for their garage, computers for their offices, and motorcycle specific equipment for making and testing their bikes.

“This factory was a state of the art, small scale factory. It’s the type of facility that many tools and items will be of great interest to the home mechanic and motorcycle fanatic.” says Bill Melvin Jr., CEO of Liquid Asset Partners. ” To make the sale successful we are prepared to deeply discount the inventory and sell everything in one month! It’s stacked high and we’re selling it cheap. The public won’t want to miss these deals”.

The liquidation sale starts January 28th at the Buell Factory at 2815 Buell Dr, East Troy, WI. It is open to the public everyday until everything is sold. Hours of operation are 10am till 7pm Monday thru Saturday and 12noon to 5pm on Sunday. Buyers may view photos and inventory online at www.LiquidAssetPartners.com.

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