Triumph Plans Six New Models by 2012

February 24, 2010
Bart Madson
By Bart Madson
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Bashing away at the MotoUSA keyboard for nine years now, Madson lends his scribbling and editorial input on everything from bike reviews to industry analysis and motorcycle racing reports.

Triumph Motorcycles announced six limited edition 2010 models at its recent U.S. Dealer Conference. Included are two versions of its Thunderbird cruiser, including the Thunderbird SE and Thunderbird 1700 – the former featuring
2010 Thunderbird 1700. Gets ABS standard to go along with its engine upgrade. 2010 Triumph Thunder SE - a touring version of the T-Bird.
2010 Triumph Bonneville Sixty2010 Triumph Bonneville T100 Black
2010 Triumph limited/special edition motorcycles (clockwise, top left): Thunderbird 1700
($14,799), Thunderbird SE ($14,999), Bonneville T100 Black ($8599) Bonneville Sixty

touring amenities and the latter coming with the optional big-bore kit standard (pumping displacement up to 1700cc).

Two special editions each for Triumph’s Modern Classics and Urban Sport lines are also planned. The Bonneville Sixty is a commemorative edition of the 1960 Bonneville, priced at $8999, of which only 100 will be shipped to North America. The Bonneville T100 Black, as the name suggests, is a blacked out version of the T100, which sports a more retro style than the standard Bonnie, most notably via its wire-spoked wheels.

The Urban Sport line gets a Speed Triple SE, sporting Tornado Red paint and white center stripe, as well as seat cowl and flyscreen ($11,299). The new SE’s are rounded out by the Daytona 675 SE, with white bodywork and blue chassis, along with carbon fiber trim and new graphics overlay ($10,299).

2010 Triumph Speed Triple SE
Triumph’s sportier 2010 SE editions include the Speed Triple SE ($11,299) and Daytona 675 SE ($11,299).
2010 Triumph Daytona 675 SE

While the addition of more special edition “SE” models continues a trend by the British marque, the boys at Hinckley have plans beyond modest SE tweaks (and higher MSRPs) to existing models. The press release, which also announces the looming sale of Triumph’s 100,000th motorcycle in the 15 years since returning to North America, gives hard numbers for a planned lineup expansion saying:

“Triumph currently offers 16 different models in three motorcycle families: Cruiser, Urban Sport and Modern Classic. That will grow to 23 models across seven motorcycle families by the end of 2012 and include categories where Triumph does not currently compete.”

What could those new categories include? A mid-displacement complement to the Tiger has long been rumored, even coming with a name – the Tiger Cub. The British marque is also notoriously bereft of a literbike to match its popular Daytona 675 supersport.

Triumph Motorcycles North America CEO Mark Kennedy says in the release: “Triumph has methodically grown our model range and dealer network over the past 15 years, and we have even more great things in store for customers in the coming years.” Kennedy continues, “Triumph has maintained our commitment to new product development, so customers will continue to see great new products that push the envelope in terms of styling, performance and reliability. The next few years are going to be a lot of fun, and we’re really looking forward to the journey.”

The latest news of planned model expansion comes on the heels of the marque’s announcement that Triumph expanded market share during 2009. The release of key new models could further bolster Triumph’s market share, as there is speculation the massive downturn of 2009 could reverberate into a dearth of new product launches from many manufacturers.

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