Arrival of S1000RR Boosts BMW’s Feb. Sales

March 17, 2010
Bryan Harley
Bryan Harley
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Our resident road warrior has earned his stripes covering the rally circuit, from riding the Black Hills of Sturgis to cruising Main Street in Daytona Beach. Whether it's chopped, bobbed, or bored, metric to 'Merican, he rides 'em all.

2010 BMW S1000RR
The arrival of BMW’s 2010 S1000RR Superbike on dealership’s floors gave the Bavarian marque’s sales figures a big boost in February.

While overall motorcycle sales in the US continue to decline, BMW bucked the trend and actually posted a huge jump in February thanks to its S1000RR Superbike finally hitting dealership floors. BMW Motorrad USA reported that its February sales rose 52% while other motorcycle manufacturers were stuck in the quagmire of a 36% decline for February in comparison to numbers from February 2009.
According to BMW Motorrad, “The spike in February retail sales is largely attributed to the long-awaited availability of the production version of the BMW S1000RR Superbike, the most powerful and sophisticated sport bike ever produced.” Riders have been chomping at the bit to get their hands on this motorcycle every since its excellent reviews in the press and impressive dyno numbers. BMW said that its dealers already had over 600 confirmed deposits for the S1000RR and deliveries started at the tail end of January and continued in February. The numbers were boosted by the Bavarian marque’s perennial best-seller, the R1200GS in both standard and Adventure form. Its popular sport-tourer, the R1200RT, also helped boost sales figures.

“Superior products in all segments of the market, a dedicated and expanded dealer network, and attractive financing programs from BMW Financial Services will help keep the positive momentum going in 2010,” commented Mac

2010 BMW R1200GS
BMW’s GS bikes continue to be a big seller as well.

McMath, BMW Motorrad USA Sales Manager.
BMW Motorrad was one of only two motorcycle manufacturers to post positive sales numbers in 2008, but it suffered along with almost every other manufacturer in 2009, although its 22% decline was less than most. Regardless of past history, BMW looked to 2010 with great ambition based on its new production superbike finally becoming available to the public. The revamped R1200 Boxer Twin has also given them cause for excitement heading into 2010, and sales of its off-shoot Husqvarna actually enjoyed a nine percent rise in sales in the US market in 2009.