MIC Partners with EICMA for ATV Symposium

March 4, 2010
Courtesy of the Motorcycle Industry Council

Motorcycle Industry Council

An ATV symposium has been added to the roster of events and activities to be held at EICMA China – The Motorcycle Show, in Beijing, China, June 11-13, 2010. The ATV symposium will be facilitated by the Motorcycle Industry Council (MIC) in partnership with the organizers of EICMA (Esposizione Internazionale del Ciclo e Motociclo), and Chinese Chamber of Commerce for Motorcycle (CCCM).

“We’d like to express our appreciation to Costantino Ruggiero, Managing Director of EICMA, who paved the way for MIC’s participation at this exciting new motorcycle exhibition in China,” said MIC President Tim Buche. “The ATV symposium will provide a tremendous opportunity to exchange information and ideas on ATV issues around the world with government regulators, industry, and other stakeholders.”

Having developed relationships with the co-organizers of EICMA China, the MIC is well-suited to facilitate this ATV symposium. The U.S. industry associations have enjoyed a long and productive relationship with the EICMA at exhibitions in Europe and Asia. And in 2009 the Specialty Vehicle Institute of America (SVIA) visited China with Consumer Product Safety Commission Chairman Inez Tenenbaum and participated in the ATV Industry Outreach session. The U.S. industry associations also met with CCCM Secretary General Chen Bingnan at the EICMA Milan Bike Show in Italy.

Topics to be covered at the three-hourĀ ATV symposium include market dynamics, consumer use, safety and training, vehicle standards, technical issues, and regulatory issues such as mandatory standards, youth vehicle requirements, and testing and certification. EICMA China – The Motorcycle Show is the result of a historic joint venture – CIME / China – Italy Motorcycle Exhibition Co., Ltd. – that was established by three entities: the Chinese Chamber of Commerce for Motorcycle, Genertec International Advertising & Exhibition Co. Ltd, and EICMA Spa, the executive arm of the Italian Manufacturers Association (Confindustria Ancma) and organizers of the EICMA in Milan, Italy since 1914.

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