Kawasaki Motors Corp., U.S.A., today announced the launch of its mobile Web site, taking advantage of technologies available to reach active, on-the-go powersports products consumers. The site, which has all the capabilities the company’s desktop Web site, is available for immediate use, and is addressable at m.kawasaki.com.
“As consumer usage of digital media has evolved over the past few years, we have also progressed our capabilities,” said Chris Brull, Kawasaki’s marketing communications director. “The mobile site is a better way to serve the needs of an active online audience,” said Brull.
“Our consumers are increasingly accessing the Web through mobile devices, and the mobile Web site is another way that Kawasaki is engaging them on their platform of choice,” said Brull. “We have been focusing on digital communications during the past few years, and this is another example of using the right technology to reach the right audience, “ he said.
According to Brull, the site will give potential customers quick access to complete product details, including images, specifications, MSRP, and unique videos. The mobile site will provide updated, real-time information on an auto-refresh basis that’s updated in sync with the desktop site.
Brull cited the respected Pew Research Center’s 2009 Internet & American Life Project research showing that 32 percent of Americans have used mobile phones to access the Internet, and 46 percent of those mobile users indicate that on- the-go availability of information is very important to them.
The broad application of Kawasaki’s mobile site will also allow dealership and trade show personnel to quickly access product information in the field and engage customers on a timely basis. Customers will be able to opt-in to have the company’s ongoing promotions relayed directly to them through text alerts, via their mobile unit.
Other features of the new outreach tool include the ability for customers to receive immediate information when new products are announced. And, if they wish to follow-up with a local dealer, the site will automatically populate the dealer locator section with up to 10 dealerships in close proximity to the zip code provided by the user.
The site provides interfaces to immediately access Kawasaki’s Facebook and Twitter profiles, as well as its YouTube channel.