ATK to Offer New Line of Motorcycles for 2011

June 2, 2010
Adam Waheed
By Adam Waheed
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Soon ATK Motorcycles will be selling this yet-to-be-named 250cc V-Twin powered cruiser.

American motorcycle and ATV manufacturer ATK Motorcycles is partnering with S&T Motors of Korea (also known as Hyosung) to import motorcycle hard parts for assembly and sale by ATK in the U.S.
The $100 million contract will account for enough finished materials to assemble up to 33,000 motorcycles. These machines will feature smaller displacement V-Twin engines ranging in size from 250cc to 680cc and will be available as 2011 models.

A diverse product line including cruisers, sportbikes, and streetfighters will be available for purchase and will supplement ATK’s existing dirt bike and ATV product lines. Initially the 2011 model year machines will be imported into the U.S. pre-assembled, but beginning in 2012, the motorcycles will be assembled by ATK at its Utah factory thru the 2014 model year.

“This contract signifies that the world’s best motorcycle market has acknowledged the high technical skills, outstanding quality and the competitive price of S&T products,” said Taekwon Kim, CEO of S&T Motors.
The bikes will be available for sale through ATK’s existing dealer network. Additionally it has expressed interest in becoming the “second American brand in select Harley-Davidson dealerships.” Harley-Davidson however has not agreed or endorsed this scheme. And after the recent demise of Buell Motorcycles we’re doubt full that it would ever allow ATK’s bikes to be sold alongside its models.
“The approach is simple,” explains Frank White, president of ATK Motorcycles. “Get new and younger riders to go into the Harley-Davidson dealerships. We want to capture those customers who are initially looking for a smaller displacement motorcycle, at an affordable price, and then over time these new riders will develop the aspiration for a traditional Harley-Davidson.”
No word on pricing yet but expect prices to be significantly less expensive than comparably sized machines from the Big Four Japanese manufacturers.

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