Royal Enfield Sponsoring Venice Vintage Rally

July 7, 2010
Courtesy of Classic Motorworks
Royal Enfield, the world’s oldest motorcycle brand, announced that it will appear as the marquee sponsor at this weekend’s Venice Vintage Motorcycle Rally in Venice, California.

Vintage-styled motorcycles are becoming a growing segment in the industry; very few manufacturers have a history as rich as Royal Enfield to tap in to.
Royal Enfield is one of the chief sponsors at this weekend’s Venice Vintage Motorcycle Rally held in Venice, California.

Senior executives from Royal Enfield will also be present at the event, including the chief designer of Royal Enfield’s worldwide product line, Singaravelu “Siva” Sivakumar. Royal Enfield is soliciting feedback from vintage motorcycling enthusiasts for planning future designs.

“The creative direction for new Royal Enfield motorcycle designs and the design process for model line improvements is always influenced very heavily by input collected directly from riders in the world markets,” said Kevin Mahoney, President of Royal Enfield USA. “These are motorcycles built by- and for- people who love classic bikes. Events like the Venice Vintage Rally provide an excellent avenue for the vintage community to help shape the future of our model line.”

The Venice Vintage Motorcycle Rally is free to the public and kicks off this Sunday, July 11 at the Yard, 715 Hampton Drive in Venice, California. Ride maps, event lists, and general information about the Rally can be found online at www.venicevintage.com.
 
Royal Enfield USA is a division of Classic Motorworks, the exclusive licensed distributor of Royal Enfield motorcycles in the United States. Royal Enfield USA operates in direct affiliation with Royal Enfield Motors, founded in Redditch, England in 1901 and manufactured and headquartered in Chennai, India since 1955.