VholdR Changes Name to Contour

July 27, 2010
Courtesy of Backbone Media
VholdR, the market leader for HD Wearable Camcorder today announces the transition of the brand from its current name, “VholdR” to “Contour.” With the same passion for making it easy to shoot and share video, Contour ensures the company’s brand names become a single voice.


“Contour better represents the company’s promise of making action video easy,” says Marc Barros, CEO of Contour. “Our platform of a hands-free video camera, software to post online, and international social community are focused on creating simple tools for anyone to tell their stories of adventure, travel, and sport.”

Under the same management, Contour is even more committed to making life (including remembering its name), easier.
In addition, Rockstar Energy Drink today announced Contour (formerly known as VholdR), as the official camera of the Rockstar Energy Drink Team. Contour will be supplying the team with its award-winning hands-free video camera in order to help Rockstar athletes capture and share video from the nearly 30 disciplines supported by the Rockstar program.

Steve Mateus, Athlete Director at Rockstar stated, “Contour HD cameras are an amazing tool – we use them every day to help capture our team in action. They upload, view and analyze practice runs to perfect their technical moves. Because the technology makes it so easy to share content, it also gives Rockstar69.com visitors the chance to be in the drivers seat and see what our athletes see. Our top-tier guys love Contour’s durability and the HD video it captures is impressive”.

“The diversity of the Rockstar Energy Team is incredible,” said Marc Barros, Contour’s CEO. “Their program is second-to-none, and the opportunity to provide their athletes cameras and technical support to will bring more fans into the moment. We expect the Rockstar team to take the POV experience to new heights”

To kick off the partnership, members of the Rockstar team will be involved in a few focused cross-promotions at X Games 16 in Los Angeles, July 29th-31, 2010.

As an added benefit for the fans, the team will record their practice and comp runs, download and post the footage to www.contour.com and www.rockstar69.com. All video will be shared by both Rockstar and Contour and then syndicated throughout both Rockstar and Contour’s global affiliate websites and social media outlets.

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