Royal Enfield Announces California Launch

October 7, 2010
Courtesy of Classic Motorworks

The bike captures the style and feel of a bygone era with its fender plate  beefy seat springs and classic logos. It is truly the best of both worlds when it comes down to vintage-styled motorcycles.
Few manufacturers have a history as rich as Royal Enfield to tap in to. You can get your hands on a Royal Enfield with dealers now in California.

Classic Motorworks, the official importer and distributor of Royal Enfield motorcycles in the United States, announced today that the full Royal Enfield model line are now available at authorized dealers in California.

Demand for the vintage-inspired Royal Enfield Bullet motorcycle line has been growing sharply in the United States and world-wide since the introduction of Royal Enfield’s unit construction engine two years ago, which brought new levels of performance, user-friendliness, and reliability to the world’s oldest motorcycle brand. Royal Enfield Motors has responded to world demand with significant investments in production to increase capacity and allow the brand to enter new markets like California, where the bike’s retro aesthetic and outstanding fuel economy are expected to make the line particularly popular with riders and enthusiasts.

“It’s very exciting to be bringing Royal Enfield to California, especially now that we have an ideal product line and a hand-picked network of outstanding dealers to make a strong entry into this important market,” says Kevin Mahoney, president of Royal Enfield USA.

According to the company’s announcement, the full U.S. range of Royal Enfield motorcycles, including the popular Bullet C5 Classic, will be immediately available at seven debut dealerships in California: Doug Douglas Motorcycles in San Bernardino, Il Motorino in Soquel, Munroe Motors in San Francisco, NoHo Scooters in North Hollywood, Rocket Motorcycles in San Diego, San Celmente Scooters in San Clemente, and South Bay Triumph in Lomita. Royal Enfield USA is also looking to answer strong demand in California by establishing additional dealerships in the state over the coming year. Complete model and dealer information can be found on the company’s website at www.enfieldmotorcycles.com.

Royal Enfield USA is a division of Classic Motorworks, the exclusive licensed distributor of Royal Enfield motorcycles in the United States. Royal Enfield USA operates in direct affiliation with Royal Enfield Motors, founded in Redditch, England in 1901 and manufactured and headquartered in Chennai, India since 1955.