2010 EICMA Milan Bike Show Recap

November 9, 2010
Bart Madson
By Bart Madson
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Bashing away at the MotoUSA keyboard for nine years now, Madson lends his scribbling and editorial input on everything from bike reviews to industry analysis and motorcycle racing reports.

The MV Agusta F3 Supersport claimed Most Beautiful Bike status at the 2010 EICMA Milan Bike Show.

A host of new motorcycles made their official debut at last week’s EICMA Milan Bike Show. Some were much-hyped and long anticipated, while others were complete surprises. Here’s a summary recap of the EICMA highlights.

MV Agusta

Considering the big show is in Milan, it makes sense to start off with the Italian brands and MV Agusta tops the list of domestic entries with its F3 Supersport. The historic manufacturer had already teased two spy shots of its new 675cc Inline Triple and the full reveal only confirmed a machine that lives up to the brand’s reputation for stunning styling (the triple-silencer exhaust particularly fetching). But don’t take our word for it, the show’s spectators graced the F3 the “Most Beautiful Bike” (the Ducati Diavel having placed second – getting 20.6% of the vote compared to the 38.5% of the F3).

MV Agusta, having been returned once again to the Castiglioni family after the brief ownership of Harley-Davidson, found its greatest racing success in its GP glory days via Triple powerplants. The F3 harkens back to that racing pedigree, with Castiglioni himself determining the supersport’s engine configuration.

Ducati Diavel
The Duati Diavel – the Italian marque’s marquee entry at Milan.


The Bolognese firm always makes Milan a top priority and Ducati once again saved its prize reveals for EICMA. The all-new Diavel took center stage, with the street bike/power cruiser making use of the Testastretta 11 Twin. Diavel means “devil” in the Bolognese dialect, and the latest Duc has garnered the most feedback – both positive and negative – for its unorthodox styling and purpose. What exactly is the Diavel? We look forward to our first ride evaluation to find out!

Ducati also pulled the wraps off its latest Monster – the 1100 EVO. Lighter and with more claimed horsepower, the newest air-cooled Monster also sports a right-side dual canister exhaust, replacing the previous model’s undertail set-up. The EVO gets a new Marzocchi fork, but the biggest change is the standard-feature Ducati Safety Pack (DSP) which includes ABS and Ducati Traction Control (DTC).


Aprilia Tunono V4R
Aprilia revealed the Tuono V4R naked (top) and RS4 125 sportbike (bottom).The 2012 Aprilia RS4 125 features a liquid-cooled 125cc four-stroke single-cylinder engine. The engine is fuel-injected and features a 4-valve cylinder head and double overhead camshaft valve actuation system.

The Piaggio group debuted a number of new models at EICMA, many of which will make it to the U.S. First up is Aprilia, with the new Tuono V4R, RS4 125 and Dorsoduro 1200. The all-new Tuono showcases the WSB-winning RSV4 V-Four powerplant in a naked chassis. The looks may not have won over everyone, but updating the Tuono to a V-Four from its old Twin status is an intriguing First Ride to be sure.

The Dorsoduro 1200 slates into the large-displacement supermotard class. Its 90-degree V-Twin promises 130 horsepower and makes for a new competitor against the likes of the Ducati Hypermotard, KTM 990 Supermoto and BMW Megamoto.

Aprilia’s small RS4 125 is a new entry-level mount. The Italian firm is quite familiar with small-displacement sportbikes, having been one of the powerhouse manufacturers in 125 and 250 GP racing. However, this new Aprilia is a four-stroke 125cc Single. The most intriguing thing about the new 125 is it will actually make it to American shores, where along with the all-new CBR250R (see below) will expand the entry-level sportbike market considerably.

Moto Guzzi

Moto Guzzi V7 Racer
Moto Guzzi revealed four new rides at Milan, but the most fetching was the V7 Racer.

One of the oldest manufacturers in the world, Moto Guzzi announced a handful of new rides at EICMA. The latest version of the Stelvio adventure-tourer is most notable for its gargantuan 8.4-gallon tank, which should work out to ranges upwards of 300 miles. Slight mods to the distinctive 1151cc V-Twin, mounted across the frame, claims better throttle response and mid-range boost.

The revised Twin also adorns the marque’s Norge touring platform. The Norge also gets a new fairing design, comfier seat and revised ergos, as well as an electronically adjustable windscreen. Both the Norge and Stelvio will reach the U.S. in 2011 (2012 Moto Guzzi Stelvio 1200/ 2011 Norge GT 8V).

Moto Guzzi also revealed a 20th anniversary edition of its Nevada cruiser, as well as a sleek café-racing version of its V7 – dubbed the V7 Racer.

Piaggio Scooters

Three Vespa Models at Milan…
Kawasaki Ninja ZX10
As punishment for teasing all summer with blurry “spy” shots, instead of a Tiger 800 pic here is a ZX-10R.

A trio of Piaggio scooters debuted at Milan are also U.S.-bound (Piaggio MP3 City, BV 300 & Typhoon to U.S.). The MP3 City further expands the popular three-wheeled scooter lineup from Piaggio – the new model featuring trimmer styling and shorter wheelbase for nimbler city handling.

The BV 300 ups displacement of the current BV 250 in the U.S. line. It also sports revised styling and a totally redesigned storage system.

The final addition to Piaggio’s American line is the return of the Typhoon. While the 50cc two-stroke will not make it to the U.S., American riders will be able to sample the 125 four-stroke version by the summer of 2011.


While the other Italian brands got the headlines, Benelli celebrated its resilience and 100-year anniversary. It also introduced 2011 models, including the TNT 899 Century Racer and TNT 1130 Century Racer. Along with higher-spec components, particularly on the 899 model, both new rides will be offered in a special Centenary Green livery.


With coverage of the Italian marques complete, it’s on to Triumph and the eagerly anticipated Tiger 800. Teased and strung out during an excruciatingly long marketing reveal, the actual debut of the new Tigers was something of an anti-climax. Yet the new Tiger, with its 799cc Inline Triple, represents the first significant challenge to BMW’s much-praised F800GS. The British company will bring two versions of the new Tiger to market, the Tiger 800 street-oriented standard and the Tiger 800XC off-road mount. Considering the prolonged hype, the new Trumpet has a lot of billing to live up to. MCUSA eagerly awaits its First Ride appraisal. (Triumph Tiger 800 & Tiger 800XC First Look)


Honda opted to skip EICMA in 2009, but the Japanese giant made up for it this year with a slew of new models. Big Red revealed three all-new designs at Milan, with plenty of big news unveiled in the run-up to EICMA.

Honda Crossrunner
The Honda Crosstourer (top) and Crossrunner (bottom) debuted along with the New Mid Concept, touted as a ‘crossover’ model.

First up, the three new “cross” models: First there were two concept designs, the Crosstourer and the New Mid Concept. The former is an adventure-touring platform making use of the VFR1200F V-Four. The latter is a scooter/motorcycle hybrid which Honda pitches as a “crossover” model. Neither are confirmed for production, though the Crosstourer in particular seems prepped to jump straight into the now bounteous 1200 adventure-touring segment to challenge the genre-defining R1200GS.

Honda also unveiled a standard version of its VFR800 sportbike, which it dubs the Crossrunner. The new ride is pitched as a versatile mount which bridges naked performance and “the upright riding position and rugged appearance of an adventure bike.” A question mark demanding a first ride explanation if there ever was one, no word yet on the Crossrunner’s U.S. intentions, thus far only confirmed in Europe.

Another Euro-only model, at least for now, is the new CBR600F. Based off the popular Euro-only CB600F Hornet naked, the CBR600F is a more street-oriented sportbike – the “road sport” class certainly gaining ground of late. Americans will remember the 600F by its U.S. model designation, the F4i, which was dropped from the lineup after 2006. No word on when or if it will return stateside.

It wasn’t all bad news for the U.S., however, as it was announced the CB1000R will make it to America as a 2011 model. Called the Hornet in Europe, the CB will be available early next year, where it lines up against fellow nakeds like the Z1000. Stay tuned for a much-anticipated First Ride review sometime over the Holidays.

But perhaps the biggest news associated with Honda and Milan was the new CBR250R. A 2011 model, the CB250R will debut in the U.S. market where it competes directly with the Ninja 250R – previously unchallenged in America for the entry-level sportbike market.

BMW Concept C Scooter has styling more suitable to a sportbike.
The BMW Concept C Scooter. Could it be the long-rumored production scoot from the Bavarian firm?


Moving on to Germany, BMW didn’t dish all its new stuff at the home INTERMOT show in Cologne. The Bavarian marque chose Milan to unveil its Concept C Scooter. The new concept model (the C stands for commuter) fits in with the urban mobility credo that BMW has long been touting. The German firm promises the new model to be “the scooter of the future made by BMW Motorrad.” The German firm made a similar pronouncement with its Concept 6 last year, which morphed into the new K1600GT. Expect the persistent rumors of a production BMW scoot to fulfill themselves sometime in 2011.

Other BMW news included the announcement of the single-cylinder G650GS, as well as updates to the R1200R roadster. The latter will offer a standard version and a wire-spoked Classic model. Both R1200Rs will benefit from the upgraded dual overhead cam version of the Boxer Flat Twin, which debuted on the 2010 R1200GS line.


Mille 3
Maybe the oddest concept at Milan, the Mille 3 V-Three (top). KTM bumped up the power on its RC8R superbike to a claimed 175 horsepower for 2011 (bottom, RC8R Track version pictured).
KTM RC8R Track

There wasn’t any big production-based news from Husqvarna, but the BMW-owned, Italian-based company turned heads with its Mille 3 concept. Powered by a 933cc three-cylinder engine, the Mille’s engine is reportedly three Singles from the Husky’s offroad line placed in a two-forward/one-up V-Three configuration.


Austrian manufacturer KTM gave the Milan crowds a little dirt with its 350 EXC-F Factory racer. The enduro version of KTM’s odd-displacement motocrosser, the new EXC will campaign the World Enduro Championship (a production model presumably to follow). KTM also gave the public its first look at the new 450 Dakar Rally platform. The 450 Rally Replica made its true debut earlier in October, where Cyril Despres and Marc Coma took a respective first and third in the Moroc Rallye 2010. KTM also announced a Dakar version of its 990 Adventure.

On the street side, KTM revealed more horsepower for its RC8R superbike. Changes in the four-valve heads of the 1195cc V-Twin equate to 10 more ponies, upping peak power claims to 175 horsepower. KTM had previously announced a turn key racebike version of its superbike platform at INTERMOT with the RC8R Track.

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