American Beta Hires Murphree and Cozza

February 2, 2011
Courtesy of American Beta
Johnny Murphree Beta
Former Pro AMA National Flat Tracker Johnny Murphree joins the American Beta crew.

The new year has brought new momentum to Beta Motorcycles, and as business is growing, so is the workforce at American Beta. We are proud to announce that former Pro AMA National Flat Tracker Johnny Murphree has joined the team, and another valuable addition to the Beta staff is Mike Cozza, who will be overseeing the parts department.

Accomplished AMA National Flat Track racer Johnny Murphree brings with him years of racing experience and a passion for off-road. Johnny’s responsibilities will focus on both internal operations as well as dealer relations, making sure that all American Beta dealers have the necessary tools to succeed.

“It’s really exciting to be part of the oldest family-owned motorcycle manufacturer in the world,” Murphree commented of joining the Beta crew. “After riding the bike and getting acquainted, I’m ecstatic to be involved with such a great company and such great bikes.”

Mike Cozza has also joined the Beta crew. He will be managing the spare parts department for American Beta. Cozza will be starting another new job in a few weeks as a father – he and his wife San are expecting their first baby at the end of February!

“I have worked with both Johnny and Mike on earlier projects and what we have is a positive continuity that equals success,” Tim Pilg of American Beta said. “We already have ‘The Bike’ and now I feel we have the perfect team to make things happen.”

2011 is already shaping up to be a great year for the American distributor of the Italian-made brand and more exciting news is still on the way from Beta Motorcycles!

American Beta is the United States distributor of Beta Motorcycles which is based in Florence, Italy. For more information on Beta’s line of Enduro and Dual Sport bikes, as well as the championship-winning line of EVO Trials bikes, please visit