Victory Motorcycles Said to Expand into India

February 21, 2011
Bryan Harley
Bryan Harley
Cruiser Editor |Articles|Articles RSS|Blog|Blog Posts|Blog RSS

Our resident road warrior has earned his stripes covering the rally circuit, from riding the Black Hills of Sturgis to cruising Main Street in Daytona Beach. Whether it's chopped, bobbed, or bored, metric to 'Merican, he rides 'em all.

Victory Motorcycles
Victory Motorcycles is reportedly conducting market research in India with the prospect of establishing dealerships and potentially an assembly plant in the country on the line.

According to a report posted by Business Standard, one of India’s leading business newspapers, Victory Motorcycles is the most recent motorcycle manufacturer expected to set up shop in the country. India’s motorcycle market has become a hotbed recently, a fact that has not gone unnoticed by Victory. Its primary American competitor, Harley-Davidson, recently opened dealerships in the country and is building an assembly plant in the Indian state of Haryana. Most of the Japanese manufacturers and Ducati are also actively pursuing the market.

The Business Standard states that Victory is currently completing market analysis to decide which of its cruiser and touring motorcycles best suit Indian motorcyclists and has its sights on debuting its Indian lineup at the 2012 Delhi Auto Expo, the largest automobile expo in India. The first Victorys to test the Indian market are reportedly fully assembled motorcycles, but because of high import tariffs, the long-range plan would include establishing an assembly plant in the country to bring costs down. This test period will also allow Victory the lee-way to see how its motorcycles are accepted in the new marketplace.

Victory and its parent company, Polaris Industries, have yet to release an official declaration of this venture, but the Business Standard is a reputable source. Victory currently has a host of international dealerships, including Australia, Canada, the UK, France, Sweden, Germany and Spain.

According to Polaris’ “Fourth Quarter and Full Year” financial report, Victory Motorcycles has gained in market shares and enjoyed growth in retail sales for five consecutive quarters. Its motorcycles would cater to a niche market in India but improving roadways, a burgeoning middle class and more discretionary income add up to potential sales.

Facebook comments