Custom Chrome Aids Buffalo Chip Challenge

March 22, 2011
Courtesy of the Legendary Buffalo Chip
The Legendary Buffalo Chip at sunset.
The Legendary Buffalo Chip is again conducting the 2011 Buffalo Chip Challenge, a program which challenges students of Western Dakota Technical Institute to build a ground-up motorcycle in time for Sturgis. The motorcycle will be auctioned off at the Legend’s Ride with proceeds going to Black Hills Charities.

As one of the world’s largest suppliers of aftermarket motorcycle parts and accessories, Custom Chrome International not only has the responsibility to serve the needs of its dealers worldwide but to also sustain the industry by promoting the education of its future technicians.

To champion programs that provide students with expanded opportunities in the motorcycle industry, Custom Chrome International is proud to join forces with the Sturgis Buffalo Chip and other leading motorcycle businesses for the 2011 Buffalo Chip Challenge.

This ground breaking partnership between business and education was started by the Legendary Buffalo Chip in 2010, where welding, manufacturing and collision repair students at Western Dakota Technical Institute built, customized and finished a stock Harley-Davidson motorcycle alongside renowned designer and builder Michael Prugh as part of a 16-week bike build program.

In addition to donating world class parts for the program, Custom Chrome International hosted the Buffalo Chip Challenge at its Dealer Show held last weekend in Santa Clara, CA. To highlight the show, Michael Prugh and WDT students conducted a live build of the 2011 motorcycle and entered the finished 2010 motorcycle entitled “Method” in the North American Championship of CCI’s International Bike Show Series.

“We are deeply committed to our partner, Rod Woodruff and the Sturgis Buffalo Chip for our mutual efforts to promote the future technicians of our industry,” said Holger Mohr, chief executive officer of Custom Chrome International. “The Buffalo Chip Challenge is one more way we can continue to foster the passion for motorcycling for generations to come.”

After the Custom Chrome Dealer Show, the finished Buffalo Chip Challenge motorcycle will be unveiled at Western Dakota Tech’s graduation ceremony in early May and later auctioned to help sponsor the Sturgis Buffalo Chip’s annual Legends Ride which has given more than $150,000 to local Black Hills Charities in just three short years.
“The Buffalo Chip Challenge is hugely successful due to the collective efforts of industry leading companies like Custom Chrome. It’s because of them, we have the opportunity to enhance the employability of these students, while helping to build an industry perfect for the state of South Dakota,” says Rod Woodruff, owner and president of the Sturgis Buffalo Chip.

The public is invited to follow the build online at, where pictures and video content of the Buffalo Chip Challenge will be published. To find ‘The World’s Finest Products for Harley-Davidsons’, visit  and for tickets and event info for the premier charity event in motorcycling, log on to This year’s sponsors of the Buffalo Chip Challenge include Black Hills Harley-Davidson, Custom Chrome and Hot Leathers. 

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