The much anticipated Ducati Diavel and other new bikes are expected to attract buyers to Ducati showrooms this year.
Ducati North America is proud to announce its third consecutive quarter of motorcycle sales growth, beginning 2011 with a 68% Q1 retail sales increase over the same period in 2010.
Ducati’s strong start to 2011 continues a trend of consistent growth in the Italian manufacturer’s most important foreign market. The positive sales figures have encompassed the entire 2011 model lineup, an important signal that growth has been driven by demand for every single model.
“We have had an outstanding start to the year,” said Cristiano Silei; CEO of Ducati North America. “We expect our growth to continue strong for the rest of the year with our most sought out newest product, the Diavel, just hitting dealer showrooms in late March.”
The fantastic Q1 results fall in line with Ducati’s 2011 sales plans. The coming month’s sales will be also fueled by new the Monster 1100EVO and Multistrada 1200 Pikes Peak Special Edition, supported by several key activities. Ducati has named April “Diavel Ride Month,” during which motorcycle enthusiasts will have the opportunity to experience the new Diavel firsthand through dealer test-ride experiences. June will also mark Ducati’s return to the Pikes Peak International Hillclimb, where the Multistrada will compete for overall victory in the race to the clouds. Further marketing programs will be announced soon surrounding a riding experience for the Diavel and Multistrada models, as well as t
he North American launch of the new Monster 1100EVO.
For more information about Ducati North America and its line of sporting motorcycles, please visit www.ducatiusa.com.