Roland Sands Design Apparel Preview 2012

September 12, 2011
Bryan Harley
Bryan Harley
Cruiser Editor |Articles|Articles RSS|Blog|Blog Posts|Blog RSS

Our resident road warrior has earned his stripes covering the rally circuit, from riding the Black Hills of Sturgis to cruising Main Street in Daytona Beach. Whether it's chopped, bobbed, or bored, metric to 'Merican, he rides 'em all.

Roland Sands shows off the Turbine jacket from his new 2012 apparel collection while demonstrating some of his other skills  riding the wheels off a motorcycle.
Roland Sands shows off the Turbine jacket from his new 2012 apparel collection while demonstrating some of his other skills, riding the wheels off a motorcycle.
RSD Limited Set - Turbine Jacket
         The Turbine Jacket from the RSD Limited Set.

Roland Sands wears many hats in the motorcycle industry. He first earned respect by winning the AMA 250 GP championship, then paid his dues in the tough world of custom bike building by creating wickedly fast custom motorcycles which reflect his penchant for speed. Companies like Bell Helmets and Victory Motorcycles have commissioned his artistic vision for everything from paint and graphic schemes on helmets to bikes built to break the 200 mph barrier. Sands is now expanding his portfolio with the release of Roland Sands Design Apparel 2012, a collection of smartly styled jackets, gloves, gear and leather accessories. The RSD crew is busy prepping its store and site for the upcoming debut of the apparel line and while the official launch won’t take place until the end of September, we thought we’d provide a little sneak peek at the company’s hip new gear.

“The RSD line is riding gear built with a parallel of fashion and function,” stated Sands in the press release announcing the line’s approaching launch. “Removable armor, well-placed sew lines and pockets, flex materials, unique patterns and soft collars all play into creating a comfortable and stylish piece. We’ve really paid a lot of attention to the details.”

Sands and crew claim their “rider-built apparel line focuses on quality and style.” Being a biker should provide Sands with plenty of valuable insight as to what motorcyclists need in gear. Hailing from the fashion-conscious hub of SoCal should help in the styling department. 

RSD will use top grade cowhides in its leather jackets. The ones in its “Limited Set” undergo a process of washing before final stitchng which softens the leather of the unfinished coat without thinning it out. Then it’s off for a hand oil and wax treatment. RSD made a point to use U.S.-manufactured waxed cotton and wool blends. The overall effect is a jacket whose leather is supple and has that broken in look already which can still handle the abuse of every day wear.

RSD says its “outerwear isn’t over embellished, over branded or over the top; instead it is more about making the wearer look tasteful and selective while keeping the rider protected. RSD riding and casual wear offers a positive spin on the spirit, history and design of motorcycling. Think of it as style… with sleeves and armor.”

RSD - Crank Belt with grommetsRSD - Motor Trucker HatRSD - Rocker Jacket
(L) RSD Crank Belt with grommets. (M) That’s a big 10-4, good buddy. RSD Motor Trucker Hat. (R) RSD Rocker Jacket.

The RSD 2012 Apparel Collection includes two separate motorcycle jacket lines. The jackets in the “Limited Set” lean toward the non-traditional, urban and stylish, while the jackets in the “Main Set” are more customarily styled biker garb. The “Limited Set” consists of five jackets, from the Turbine ($500) cut Café style with a shorty snap collar, pre-curved sleeves, a little extra length in the back and asymmetrical pockets, to the Tracker ($390), a rugged waxed cotton jacket that looks Steve McQueen tough. The Mission ($500) jacket from the “Main Set” has what RSD calls American dirt track style with flex panels on the elbows and lower back, a shorty race collar and pre-curved sleeves. The interior has a satin poly liner and a combination of pockets, from large cargo ones for storage duties to a lined pocket for electronic devices.

RSD - Domino Gloves
The RSD Domino Glove features flex ribbing, reinforced and padded palms with rivets, padded knuckles and a pre-curved fit.

The 2012 RSD Apparel Collection offers three different leather gloves, short, mid-length and gauntlet style, all with padded knuckles, reinforced and padded palms and small perforations for venting. Riveted palms on the Mission ($100) and Domino ($160) gloves add attitude to their design. There’s also an assortment of everyday apparel including tees, hoodies, thermals, and headwear. Leather gear like grommet-laden belts, wallets, belts and dopp bags round off the eclectic collection.

“Our designs are for the guy who appreciates the subtle details that make an heirloom piece, something you’ll have for many years with high quality materials, hand built and manicured. Our jackets actually break in to the wearer and it’s cool because in time it becomes your second skin,” added Sands.

Be sure to check out Roland Sands Design site regularly because they’ll have the full 2012 catalog up and running by the end of the month. If you’re in the Southern California area, stop by their new combined design house and retail store in Los Alamitos. Until then though, Roland’s got plenty of sick parts for that custom bike project you’re working on, from the Clarity Air Cleaner with a transparent polycarbonate cover so you can see the internal working of your engine’s intake to cool Gear Drive Gas Caps.