IMS Partners with New Firepower for ’11-’12

November 8, 2011
Courtesy of Motorcycle Shows
Progressive International Motorcycle Shows

The Progressive International Motorcycle Shows has announced today the 2011-2012 tour series will be supported by three newly-added creative and social media agencies. Specializing in advertising, social media and powersports media relations, the three companies will support the brand throughout the 12 show tour to be held in metropolitan hubs across the country. Much of the new branding campaign will be led by veteran public relations agency Spin Communications, who has supported the show series for the past six years. The new agencies supporting the Progressive International Motorcycle Shows are Dentsu America (advertising), Halogen Media Group (social media) and DRIVEN Public Relations (automotive and motorcycle public relations). Each agency offers a unique perspective on how to fully engage their respective audiences to raise the profile of the Progressive International Motorcycle Shows brand. With new, exciting show features, additional exhibitors and manufacturers joining the series and increasing attendance, the new partnerships with Dentsu America, Halogen, DRIVEN Public Relations and Spin Communications will greatly support the brand development of the Shows this season.
“For the past 30 years, the Progressive International Motorcycle Shows has provided a great show platform for motorcycle enthusiasts to come and enjoy the latest bikes on the market. With the addition of our new agencies, we are confident we will expand our market, deepen our engagement and enhance the experiences of show goers with new features, new motorcycle manufacturers and more bikes than ever before. As the show travels the country and continues to grow, we are no longer just a motorcycle show – we offer a place to research the latest gear, technology and accessories, an opportunity to demo bikes in a no-sales pressure environment, a place to ask questions from industry experts – a true one-stop shop for everything motorcycles. With Dentsu America, Halogen, DRIVEN Public Relations and Spin Communications, we now have the creative support needed to encourage our growth,” said Allison Lombardo, vice president of marketing, Advanstar Communications.
Dentsu America
Dentsu America is the United States flagship for the world’s largest agency brand. With fresh new ideas, sharp, smart visual designs and powerful messaging, Dentsu’s Los Angeles office will spearhead an all-new advertising campaign designed to showcase the enhanced Progressive International Motorcycle Shows brand.
Halogen Media Group
Halogen is an influencer relationship management company whose successful reputation is based on cultivating highly engaged and influential online audiences and facilitating the megaphone of social influence among affluent and emerging consumers. With offices in Los Angeles, New York and San Francisco, Halogen is well-established to assist the Tour by engaging with the who’s who of not only the motorcycle community, but consumers and other online communicators alike. By partnering with Halogen, the Progressive International Motorcycle Shows looks to strengthen their digital and social media presence leading up to, during and following their 12 nationwide stops.
DRIVEN Public Relations
DRIVEN Public Relations is an award-winning international specialized public relations firm based in Southern California who consistently delivers high-impact and targeted public relations and event management results in the automotive, motorcycle, technology and alternative energy industries. The Progressive International Motorcycle Shows is looking to expand key media exposure in print, on the web and on television and believes DRIVEN Public Relations will greatly bolster media attention for the Tour’s 12 shows in a dynamic way. With many valuable relationships with endemic motorcycle, luxury and lifestyle media, DRIVEN’s addition will position the Shows as the ultimate authority on all-things motorcycle.
Spin Communications
Spin Communications is an innovative independent agency dedicated to providing results-oriented public relations. Established in 1998, the agency specializes in reaching the consumer media, with a focus on retail, lifestyle and event accounts. Spin is located in the San Francisco Bay area and services clients both locally and nationwide. Spin has successfully handled the public relations efforts for the 12-city tour nationwide for the past six years, securing national and regional media coverage in all outlets – radio, television, print and online. Spin is also responsible for establishing Media Days in Long Beach, New York and Chicago for endemic motorcycle media.

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