BMW Motorrad records its best sales year ever in 2011, its 104,286 units sold exceeding the German marque’s previous best set in 2007.
On the heels of BMW Motorrad reporting record global sales in 2011, BMW Motorrad USA posted a 7.4 percent growth in sales in 2011, nearly double the gain posted the previous year. Sales were fueled by continued demand for BMW Motorrad USA’s best selling model, the S 1000 RR Superbike, as well as for the popular core models R 1200 RT, R 1200 GS and R 1200 GS Adventure and the all-new six-cylinder K 1600 GTL and K 1600 GT.
The company credits their sales performance to improved market conditions, a broad, continually enhanced model lineup and a strong dealer network.
“BMW had successfully weathered the downturn in the motorcycle market in recent years,” commented Mac McMath, National Sales Manager, BMW Motorrad USA. “Now, with market conditions improving and the arrival of new and updated models, we are poised for continued success in 2012.”
For model year 2012, BMW Motorrad USA is offering the all-new dual-sport G 650 GS Sertão, model updates for the F 800 R naked bike and S 1000 RR superbike, the K 1300 S and K 1300 S HP Limited Edition and the Special Edition R 1200 GS Rallye. All of these models are currently available at BMW retailers nationwide.