BMW Motorrad Reports Record Sales in 2011

January 9, 2012
Bart Madson
By Bart Madson
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Bashing away at the MotoUSA keyboard for nine years now, Madson lends his scribbling and editorial input on everything from bike reviews to industry analysis and motorcycle racing reports.

BMW Motorrad reports its largest volume sales year in its history. The Bavarian marque claims 104,286 units sold for 2011, a 6.4% increase from 2010. BMW’s gains are tempered by losses from its subsidiary, Husqvarna, which registers a 23% loss in sales compared to the previous year.
We didnt have the opportunity to ride with a passenger but a few editors took turns riding pillion and they came back with mixed reviews.
BMW Motorrad records its best sales year ever in 2011, its 104,286 units sold exceeding the German marque’s previous best set in 2007.

BMW’s global motorcycle sales show an encouraging return to form. Its 2011 totals exceed the company’s previous best, 102,467 units, which was set in 2007. The German marque also claims a 12% increase in market share in the 500cc and over segment in 2011.

BMW 2011 stats rebound to pre-recession global sales levels and have climbed steadily since its 2009 drop. Even then, the company managed to weather the economic storm better than most. BMW’s 2009 sales (87,306) were a 14.1% loss from 2008 levels (as comparison, the entire US market dropped 41% in 2009). The company’s 2010 sales boomed 12.3% to 98,047, and for ’11 they once again crest 100K units.

Details on model unit sales are not specified. However, last year BMW credited sales of the S1000RR superbike for driving the 2010 increase. It also projected that a continued high demand for the S1000RR and the all-new six-cylinder K series would fuel 2011 sales growth.

Italian subsidiary Husqvarna recorded a 2780 unit sales drop compared with 2010. The 23% loss totaled 9286 units sold for 2011.

Stay tuned for more 2011 market analysis when the MIC (Motorcycle Industry Council) releases its year-end report later this month.

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