Demos at Cleveland IMS

January 25, 2012
Courtesy of Susan Hill Public Relations logo

Fueled by higher gas prices and longer commutes, motorcycle popularity continues to increase, along with awareness of safety, according to Alan Cunningham, CEO of, distributor of an innovative line of lightweight inflatable vests and jackets using protective airbag technology. SaferMoto’s latest line of highly protective, lightweight and comfortable gear will be demonstrated for motorcycle enthusiasts and dealers in booth 1236 at the International Motorcycle Show, Friday through Sunday, January 27-29, at the I-X Center, One I-X Center Drive, Cleveland.
“’s products offer a level of protection that can’t be matched by conventional safety gear and armor,” said Cunningham. Similar to an airbag, vests and jackets deploy in less than a quarter of a second. A tether cord connects the vest or jacket to the motorcycle, and inflation from a compact replaceable CO2 cartridge is triggered instantly when the rider falls.
Airbag-equipped apparel now is used in more than 30 countries worldwide and has been standard equipment for law enforcement departments including the Tokyo Police. Riders who’ve experienced an accident wearing a vest or jacket rave about the level of protection offered by the products. Professional motorcycle racer Justin Mastalka, 39, of Fernley, Nevada, was quoted in a 2011 USA Today article as saying, “Not only did it deploy like it was supposed to, but my helmet never touched the asphalt.” He credits the airbag with preventing him from suffering his eleventh concussion in a recent accident. airbag-equipped jackets and vests for all ages are available online and at select west coast motorcycle events and retailers including Big Valley Honda in Reno and Honda Suzuki of Salt Lake. will hold hourly demonstrations of its inflatable vests and jackets in action in booth 1236 at the Cleveland International Motorcycle Show. Show hours are 3 to 9 p.m., Friday, January 27; 9 a.m. to 9 p.m., Saturday, January 28 and 9 a.m. to 5 p.m., Sunday, January 29. The show is open to the public with a $15 admission for adults, $6 for children 6 to 11 and children five and younger free with adult admission. Various discounts are available for online and package purchases from For more information, please contact at 877-250-6686, or visit

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