Ludwig Willisch, President and Chief Executive Officer of BMW of North America, has announced that Hans Blesse will assume the role of Vice President, BMW Motorrad USA, with a transition to begin April 1, 2012. Mr. Blesse succeeds Pieter de Waal, who will be retiring at the end of March after a successful 18-year career with the BMW Group.
Mr. Blesse, currently Vice President Sales and Marketing for BMW Motorrad, based in Munich, brings with him 25 years of extensive sales, marketing, aftersales and training experience with the BMW Group worldwide throughout Canada, Spain and Munich. He began his career with BMW in 1987 at the newly founded BMW Canada sales subsidiary. Mr. Blesse successfully advanced his career in Canada, taking on various positions of increased responsibility in sales, marketing and aftersales before moving to Spain in 2005 where he headed up aftersales. In 2008, his career path led him to Munich where he took over the role of Vice President Sales and Marketing for BMW Motorrad.
In his new U.S.-based position as Vice President, BMW Motorrad USA, Hans will look to use his deep sales and marketing experience to significantly increase both motorcycle sales and market share in the United States.
“The U.S. market is a key strategic motorcycle market and a strong sales pillar,” commented Mr. Willisch. “It is currently the 3rd largest motorcycle market worldwide in terms of sales, and an expanded market presence here is essential to meet the strategic growth target for BMW Motorrad sales worldwide. We are delighted to welcome Hans to the U.S. and wish Pieter all the best in his retirement.”