Inside ICON Motosports 2012

February 28, 2012
Adam Waheed
By Adam Waheed
Road Test Editor|Articles|Articles RSS|Blog|Blog Posts|Blog RSS

His insatiable thirst for life is only surpassed by his monthly fuel bill. Whether rocketing on land, flying through the air, or jumping the seas, our Road Test Editor does it all and has the scars to prove it.

Recently, I visited the crew at motorcycle safety and apparel brand, Icon, to have a look at its Portland, Oregon-based design headquarters. The office is located in an up-and-coming quadrant of the city affectionally known as “Slabtown,” a reference to the area’s past where the less well-off population had to burn slabs of leftover wood from area saw mills to stay warm during the winter decades ago.

As long as I can remember, Icon has been closely associated with the stunt and freestyle sportbike scenes. And while it still supports a number of top riders including Monster Energy’s Ernie Virgil and Jason Britton, Icon isn’t a stunt brand. At its heart Icon is a sport-oriented label built by riders for riders.

One only has to take a stroll through its garage that resembles the resistance safe house in the Terminator movies to drive that point home. Inside there is a collection of wild Mad Max-style creations that it uses in some of its advertising campaigns. There’s also a machine shop, welder, and other instruments it uses to build and wrench on bikes. Check out some photos and visit the Icon page to peruse the latest pieces from its collection.
 

This Icon Domain helmet was fitted with a fin kit and designed like the cartoon character Gundham.
This Icon Domain helmet was fitted with a fin kit and designed like the cartoon character Gundam.
This Warthog theme sportbike was built from a Kawasaki Ninja ZX-6R race bike and is fitted with an MTX sound system and tail gunner exhaust pipes.
This Warthog theme sportbike was built from a Ninja ZX-6R race bike and is fitted with an MTX sound system.
Matt Sanders is the man responsible for creating Icons creative and well produced videos.
Matt Sanders is the person responsible for creating Icon’s creative and well produced videos.
A look inside Design Director   mad genius Kurt Walters office at Icon.
A look inside Design Director / mad genius Kurt Walter’s office at Icon.
Icon calls the city of Portland  Oregon home. Its where it designs and markets its collection of street bike riding gear.
Icon calls the city of Portland, Oregon home. It’s where it designs and markets its collection of street bike riding gear.
This is Icons neighborhood bar where the creative juices get flowing. Note pre-historic Chevy truck in foreground.
This is Icon’s neighborhood bar where the creative juices get flowing. Note pre-historic Chevy truck in foreground.
The Icon boys and girls enjoy working on their collection of bikes in their onsite garage.
The Icon boys and girls enjoy working on their collection of bikes in their onsite garage.
Technical Designer  Kerry Miller works on his Honda Interceptor after taking a spill on the icy streets of Portland on his way to work  no joke .
Technical Designer, Kerry Miller works on his Honda Interceptor after taking a spill on the icy streets of Portland on his way to work (no joke).

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