As long as I can remember, Icon has been closely associated with the stunt and freestyle sportbike scenes. And while it still supports a number of top riders including Monster Energy’s Ernie Virgil and Jason Britton, Icon isn’t a stunt brand. At its heart Icon is a sport-oriented label built by riders for riders.
One only has to take a stroll through its garage that resembles the resistance safe house in the Terminator movies to drive that point home. Inside there is a collection of wild Mad Max-style creations that it uses in some of its advertising campaigns. There’s also a machine shop, welder, and other instruments it uses to build and wrench on bikes. Check out some photos and visit the Icon page to peruse the latest pieces from its collection.
This Warthog theme sportbike was built from a Ninja ZX-6R race bike and is fitted with an MTX sound system.
Icon calls the city of Portland, Oregon home. It’s where it designs and markets its collection of street bike riding gear.
This is Icon’s neighborhood bar where the creative juices get flowing. Note pre-historic Chevy truck in foreground.
Technical Designer, Kerry Miller works on his Honda Interceptor after taking a spill on the icy streets of Portland on his way to work (no joke).