KTM Claims 2011 Sales Increase of 22.4%

February 17, 2012
Bart Madson
By Bart Madson
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Bashing away at the MotoUSA keyboard for nine years now, Madson lends his scribbling and editorial input on everything from bike reviews to industry analysis and motorcycle racing reports.

2012 KTM Duke 200
KTM enjoyed a 22.4% increase in sales for 2011, and the Austrian firm expects 2012 increases too, thanks to bikes like the 200 Duke which is expected to net 20,000 sales on its own.

KTM posted a 22.4% increase in motorcycle sales for 2011. Announcing its financial results for the year, the Austrian firm claims 81,200 vehicles sold, a 14,873 unit increase from 2010 (66,327). The company also registered a 30.2% increase in net profits at 20.7 million Euros.

Like its Continental manufacturing competitors, BMW and Ducati, KTM managed to grow and gain market share in the stagnant European and US markets.

In a corporate statement announcing the 2011 financial results, KTM boss Stefan Pierer said: “The successful launch of the 125 Duke and the new Enduro Competition generation were crucial for these increases. KTM’s market share in Europe increased by 30% from 4.9% to 6.3% compared to previous year. Hence, KTM is the most successful brand and outpaced its competitors clearly.”

KTM reckons the overall European and American markets will decline slightly in 2012 and plans to counter the trend by further developing its global interests. The company will continue to promote small-displacement models like the 200 Duke, which was introduced in India earlier this year. KTM forecasts sales of the new 200 Duke will be in excess of 20,000 units.

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The new Duke is the latest fruit born by KTM’s strategic partnership with Indian manufacturer Bajaj. The second-largest motorcycle manufacturer in India has steadily upped its ownership stake in KTM, from 14.5% in 2007 to just under 40% presently.

KTM expects to see further sales increases for 2012.