Ricky Carmichael will be at the forefront in marketing and branding strategies for Cometic Gasket, Inc.
Cometic Gasket, Inc., – a leading worldwide supplier of shelf stock, custom and short-run gaskets for the performance aftermarket, original equipment and motorsports industries – has signed 15-time American Motorcycle Association (AMA) National Champion Ricky Carmichael to a multi-year personal services agreement. Known throughout the motorsports world as “The Greatest of All Time,” or simply The GOAT, Carmichael will play a prominent role in Cometic’s marketing and branding strategies in 2012 and beyond.
Established in 1989, Cometic Gasket has grown into a leading supplier of gaskets for championship-winning teams across the motorsports industry. Located just 30 miles east of Cleveland, in Concord, Ohio, Cometic produces and ships more than 5,000 types of gaskets worldwide.
“Cometic takes great pride in associating ourselves with teams and personalities who represent not only themselves but the companies they endorse as champions,” said Bob Gorman, Chief Executive Officer of Cometic Gasket, Inc. “As we continue to build the Cometic brand and strengthen our presence in the amateur and professional ranks of motocross and Supercross, it makes sense to align ourselves with Ricky Carmichael. Ricky is a champion in every sense of the word and we’re thrilled to have him as part of the Cometic family.”
Cometic will kick-start its relationship with Carmichael by having a significant presence at the Ricky Carmichael Daytona Amateur Supercross Championship March 11-12 at Daytona International Speedway. In addition to having the Cometic logo featured on numerous Tuff Block covers and signage throughout the track, Cometic will also provide all riders with product certificates to help ease the day-to-day financial burdens of competing in the amateur ranks.
Carmichael began his legendary professional motocross career in 1996 and went on to capture his first championship just one year later.
In 11 seasons racing full time on two wheels, Carmichael dominated the scene by compiling a record-setting 102 motocross and 48 Supercross victories. He is the only rider in the history of the sport to go undefeated in 125cc Supercross competition in addition to earning perfect seasons in motocross’ Premier Series in 2002 and 2004.
Carmichael never lost a motocross championship while riding full time in the professional ranks and successfully defended every title he contested. At the same time, the three-time X-Games gold medalist was named the AMA Rider of the Year an unprecedented five times.
The 32-year-old racer is a four-time Motocross des Nations Individual Champion and played an integral role in returning the Motocross des Nations title to the United States. All told, Carmichael went on to be part of three Team USA wins in what is known as “The Olympics of Motocross.”
The Tallahassee, Fla., resident went into semi-retirement from two-wheel racing in 2007 and spent the next four seasons mixing it up in the NASCAR ranks where he competed in the NASCAR Camping World East Series, NASCAR Camping World Truck Series and the NASCAR Nationwide Series. While he hasn’t closed the door on his four-wheel career, Carmichael is currently spending the bulk of his time managing several business interests while serving as a color commentator for SPEED’s television coverage of the 2012 AMA Monster Energy Supercross Series season.
“I am really excited to be a part of the Cometic family and I look forward to representing their brand and products,” said Carmichael. “Cometic is a family-owned and operated business and represents the same qualities and values that I do. I’m really looking forward to having an organization like that on board with Ricky Carmichael Racing. We’re working on some unique projects from both a marketing and branding perspective so I’m thrilled to get things started.”