engelbert strauss, the leading European mail order company for work-wear and personal protective equipment, is a new Official Sponsor of the FIM Superbike World Championship. The two-year contract was signed with Infront Sports & Media, promoter of the leading world championship for production-based motorcycles. engelbert strauss will make a first appearance at the up-coming race weekend in Imola, Italy – the first European round of the FIM Superbike World Championship this season.
As an Official Sponsor, engelbert strauss receives prime positioned advertising space in camera view, at each of the race circuits and will benefit from the growing TV exposure of the championship. Last season, over 3,300 broadcast hours and a cumulative audience of more than 400 million viewers were reached worldwide, a large proportion of them in the Central and Eastern European target markets of engelbert strauss. As Official Sponsor, the company also receives a comprehensive hospitality contingent along with attractive promotional opportunities at the races.
Karl-Heinz Brenner, Head of Marketing at engelbert strauss: “The Superbike World Championship is one of the most successful motorsports series worldwide, whilst also being characterised as down-to-earth and close to the fans. It offers us an ideal platform to raise international awareness of the engelbert strauss brand and connect to our audiences through an authentic environment.”
Stephan Herth, Infront’s Executive Director Summer Sports: “The enhanced brand identity and new venues such as Russia for the series are continuously strengthening not only the profile of the Superbike World Championship, but also its appeal as a communication platform for international companies. Through this commitment to motorsport, Engelbert Strauss will further complement its brand communications, adding another top sports event to its marketing strategy.”
About Engelbert Strauss
Engelbert Strauss, with its headquarters in Biebergemuend, Germany, is the leading European mail order business for work wear and personal protective equipment. Engelbert Strauss GmbH & Co. KG is working with a worldwide network of manufacturers, designers and technicians in order to develop practical products for trade, industry and the service sector. The company employs 800 people and offers a permanent range of about 20,000 products and accessories for work wear and occupational safety.