BMW Motorrad Touts Record-Breaking Q1

April 12, 2012
Bart Madson
By Bart Madson
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Bashing away at the MotoUSA keyboard for nine years now, Madson lends his scribbling and editorial input on everything from bike reviews to industry analysis and motorcycle racing reports.

With a full tank of fuel the BMW K1600 GTL weighs 767 pounds and is the lightest bike in this test. It certainly feels that way in the corners with it delivering an astonishing level of maneuverability.
The Propeller Brand keeps the der deutsche mark flowing into the coffers thanks to the likes of its six-cyliner K1600.

BMW Motorrad touts Q1 for 2012 as its best first quarter in company history, claiming a 5.5% increase over 2011 totals. The Bavarian marque recorded its highest ever first quarter sales figures for both BMW Motorrad and Husqvarna motorcycles.

The South American, U.S. and Australian markets have spurred the sales increase. BMW acknowledges economic difficulties in Southern Europe, but the company anticipates 2012 will be a banner year – exceeding 2011’s record breaking sales figures.

The German manufacturer claims 24,373 units sold through March, a 5.5% increase over 2011’s Q1 tally. The March sales total were indicative of the yearly increase, with its 12,295 units a 5.3% gain. 

Husqvarna Motorcycles has rebounded from lackluster 2011 totals. BMW’s Italian-based brand has sold 2642 motorcycles through Q1, a 36.2% increase from the same period last year. The month of March was even better news, with the 1182 bikes sold representing a 74.9% increase over last year.

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In a BMW press statement hailing the first quarter results, BMW Motorrad’s General Director, Hendrik von Kuenheim said: “BMW Motorrad got off to an excellent start to the 2012 motorcycle season. This positive development is attributable to our attractive model range and the good market development above all in Brazil, the USA and Australia, these being countries in which, for climatic reasons, the motorcycle season starts significantly earlier than in Europe. In contrast, due to economical insecurities, markets in Southern Europe are in a difficult position. Nevertheless, if the framework conditions do not worsen, we will aspire to again exceed the record sales figures of 2011 for the whole year.”

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