AllAboutBikes Magazine today named former Kawasaki PR Manager Jan Plessner as the Director of Business Development and Editor of LadyMoto.com. Plessner will be based in Southern California.
A twenty-three year powersports executive, advocate for women in motorcycling, and serious enthusiast, Plessner will grow the magazine’s LadyMoto brand with an emphasis on lifestyle and an eye on increasing the number of female motorcyclists in the U.S.
According to the 2010 U.S. Census Bureau, just over half of the nation’s population is female and 120 million of these women are old enough to vote or purchase a motorcycle. Yet, the most recent Motorcycle Industry Council’s owner survey found that women make up only 23 percent of the entire population of motorcyclists.
“I’d like to see LadyMoto.com play an integral part to move, inspire and enroll the millions of women currently sitting on the fence. The number of females who ride should be significantly higher,” Plessner said. “There are many great motorcycles in the market that fit women and just as many legitimate options for protective and stylish riding gear.”
“LadyMoto.com will complement the great work already being done by women like Genevieve Schmitt and others. We will showcase new products and new technology of course, but LadyMoto.com will also carry features about learning to ride, women who inspire, attaining life balance and improving health and fitness,” Plessner shared.
“Jan’s in-depth experience and success in the powersports industry make her the perfect fit for our organization and the LadyMoto brand. Her passion for motorcycles and dedication to growing our industry is second to none. We are absolutely thrilled to have her on board,” said Julian Taylor, President and CEO, AllAboutBikes.
Plessner will also continue to serve as a guest contributor for Motorcycle-usa.com, Powersports Business, American Motorcyclist and others. Catch up with Jan at the upcoming American Motorcyclist Association’s International Women and Motorcycling Conference or contact her at firstname.lastname@example.org.
AllAboutBikes Magazine is a subsidiary of JVH Media Group, LLC and is distributed nationally in print on a bi-monthly basis. AllAboutBikes.com focuses on all genres of the motorcycling industry. The magazine is also available in digital format.