Wavecrest & M1 Team Up for Homestead-Miami

June 4, 2012
Courtesy of M1 PowerSports
Triumph Big Kahuna Atlanta Triple Crown Logo

M1 PowerSports and Miami-based Wavecrest Marketing Group have joined in a partnership to promote the upcoming Triumph Big Kahuna Miami presented by Dunlop Tire and LeoVince, scheduled for September 21 – 23, 2012 at Homestead-Miami Speedway.

“As much as a product may sell itself, there’s always room for growth,” said Les Edwards, CEO of Wavecrest Marketing Group. “My goal is to etch in your mind the experience associated with it. I look forward to integrating my team from Wavecrest Marketing Group, and my personal love of motorcycles into the Triumph Big Kahuna Nationals.” 

Homestead-Miami Speedway has only played host to the stars of AMA Pro Road Racing once in the history of the track, and M1 PowerSports is excited to bring the powerful two-wheeled experience back to the beautiful Florida racetrack.

“Being M1 PowerSports’ first venture into the Miami market, we wanted to get someone local who really knows the area so that we can give the entire event that South Beach vibe,” said Cameron Gray, CEO of M1 PowerSports. “We’ll be doing a lot of pre-event promoting with the Wavecrest Marketing Group in Miami and the surrounding areas. Les has been to our events and seen the vibe we bring and he will be integral in helping us bring the ‘Come for the Party, Stay for the Race’ atmosphere to South Florida.”

For tickets and information about the Big Kahuna Miami, scheduled for September 21 – 23, 2012 at Homestead-Miami Speedway in Homestead, Fla., visit www.m1powersports.com/big-kahuna-miami/. For tickets and information about the Big Kahuna New Orleans, scheduled for October 5 – 7, 2012 as the first professional motorsports event at NOLA Motorsports Park in New Orleans, La., visit www.m1powersports.com/big-kahuna-new-orleans/.  

About Wavecrest Marketing Group: Wavecrest is a Miami-based strategic marketing & brand management company with a team of advertising and media professionals, public relations, and marketing strategists. Wavecrest uses cutting edge brand integration techniques through established relationships with trend setting celebrities as brand ambassadors, and an unrivaled insight into popular culture. These resources have allowed us to embed our clients’ brands into the consciousness of the desired target demographic through selective product placement, media outlets, social networking, and exclusive events to ensure brands receive maximum visibility. To contact us, please call (305)482-3266 or email info@wavecrestmarketing.com

About M1 PowerSports, formerly M1 Entertainment: A Denver-based company, M1 PowerSports has been working in motorsports for over 16 years. Originally spawned from Daniels Corporation under the name FAST, the fledgling company was heavily involved in television production for car and motorcycle racing. With the birth of Speedvision, FAST morphed into Race Promotion Management (RPM) and is now operating as M1 PowerSports with many of the same staff still in place. We still sell advertising for Speed, sell merchandise under the brand Moto 1 and promote our own events, keeping us busy year-round! For more information, please call 303-377-3278 or email info@m1powersports.com.

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